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October 8, 2024 10:00 AM
Tara Kenneway, Senior Brand Strategist and Insights at T-Mobile, joins Knit Co-Founder and CEO, Aneesh Dhawan, to show off how T-Mobile is leveraging Knit's Researcher-Driven AI to drive Quant + Qual Insights. Tara and Aneesh dive into how the Knit platform helps T-Mobile improve their sample quality and trust, bring the voice of the customer into their research, and accelerate speed to insight across a number of use cases – from brand strategy to concept testing.
Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.
