Brooks Deaton, Vice President of Data & Insights at NASCAR sat down with Knit Co-Founder & CEO, Aneesh Dhawan, at The Media Insights & Engagement Conference in Scottsdale, AZ on February 3-5, 2025 to show off how Knit's Researcher-Driven AI platform is fueling NASCAR’s ability to keep a pulse on its ever-evolving fandom. Aneesh and Brooks dove into how Researcher-Driven AI is allowing for NASCAR to get to "report-ready insights" to drive quicker decisions – while overviewing real world insights across NASCAR's evolution in media, fandom, event experience and more.
February 3, 2025
Scottsdale, AZ
