Knit is the market research partner that deepens customer insights through researcher-driven technology. We’ve built a platform with insights professionals at its heart – with a goal of freeing them up to focus on the most essential and exciting elements of research and automating the rest. They have control at every step, and their expertise guides our AI to accelerate actionable answers.
Too often, market research means compromising – insights professionals are forced to choose. Speed or quality? Time savings or cost savings? Quantitative capabilities or qualitative capabilities?
And too often, the solutions you’re most familiar with don’t have the answers.
The agencies you’ve partnered with are likely expensive, and frequently take a bit too long to wrap your project. And while DIY tools might be quick, you’re likely still racking up hours of your own time to drive meaningful insights.
Meanwhile, almost every solution tries to tack on AI functionality to keep pace, but the tradeoffs keep coming. The AI is “out-of-the-box”: the outputs rarely feel useful or custom to your needs. The user experience isn’t intuitive: you have to learn new workflows and navigate a subpar experience. The technology isn’t intelligent: you still have to dig for insights. The efficiency isn’t there: you’re spending too much time editing deliverables. When solutions complicate your work, they’re not solutions at all.
At Knit, we’re traveling a different path – one that begins with you. Meet Researcher-Driven AI. Instead of changing the way you work, Knit is a platform you control and customize. Your expertise is the engine, and Knit optimizes your research process so it’s faster, more formidable, and more focused on what matters most.
Here’s our promise: We’ll make sure you’re able to do the things you do best and that are most meaningful to you. That means running more research and illuminating the kind of well-rounded findings that move your organization forward. That means freedom from time-intensive tasks, like building and formatting reports. Through Quantitative, Qualitative, and Video insights, we want you to paint the big picture and tell the full story – not get bogged down in the day-to-day.
So, use Knit to amplify your institutional knowledge and the unique value you bring to your company. Use it to author questionnaires, tackle analysis, and draft presentations that are more powerful and compelling. And use it to sharpen every step of each study, boosting speed and accuracy from end-to-end.
With Knit, researchers arrive at actionable answers faster, the first time, every time. No compromises. No tradeoffs.
Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.
