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Knit Bell Icon | Knit Video Insights Platform & AI Analysis Solutions

NEW: Unparalleled speed-to-insight with Knit’s newest release of AI Contextual Analysis™ for VoC Video & OE Responses

AI-Powered

Quant + Qual Feedback At Scale

Instantly understand the “why” behind your biggest customer questions and get in-depth customer feedback on all your ideas alongside the hard numbers you need with Knit’s AI-Powered Quant, Qual & Video Insights Platform & AI Analysis Solutions.

Get Data In As
Little as 48 Hours

Trusted Research Provider For 100+ Brands

Quant, Qual & Video Research

End-to-End
AI-Powered Insights

Knit AI Mashup V1 | Knit Video Insights Platform & AI Analysis Solutions

Meet Aida™ 

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Knit’s AI Research Assistant

Meet Aida™, Knit’s GPT-powered AI Research Assistant helping drive faster, smarter, automated insights on every project.

 Aida automates your project’s full analysis – first, seamlessly transcribing your videos with trained accuracy. Then using Knit’s Contextual Analysis™, Aida identifies key themes (quantifying your qual) and generating a summary of all key insights across your qual & video data. You can even chat directly with Aida – asking any question about your survey for an instant answer provided, with full citations included.

Quantity questions and Video question illustrations.

The “What” & “Why” in every study

Research Tailored To Suit Your Needs

Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 sec Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.

The World’s Largest
Gen Z Research Panel

458458 +
Gen Z Consumers

Knit’s panel gives you on-demand access to over 1,000,000 Gen Z respondents that you can tap into for real thoughts, feedback and opinions to guide your product and marketing initiatives. Custom segment and screen candidates based on interests, behaviors, demographics, geo and more to ensure you get feedback from your ideal audience.

Now offering access to 5M+ consumers aged 13-65

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Gen Z Gym icon
Quantity questions and Video question illustrations.

Quant, Qual & Video Studies

Research Tailored To Suit Your Needs

 

Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 second Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.

Feedback from Ideation to Execution

On-Demand Insights Solutions

Check out the most common Use Cases Knit’s partners are running through our platform.

Knit Video Insights Use Cases Foundational Insights

Foundational & Behavioral Research

Explore demographics, attitudes & behaviors to understand consumer thoughts on your industry, brand, & products

Knit Video Insights Use Cases Innovation Insights

Innovation & Product Development

Understand consumer behaviors and needs or how they perceive a variety of concepts through qual research & testing

Knit Video Insights Use Cases Concept Testing Research

Concept & Creative Testing

Pit product or marketing concepts and creative against one another for early stage validation and feedback

Knit Video Insights Use Cases Persona and Segmentation Research

Customer Profiling & Segmentation

Identify, segment, and define your target audiences to create an ideal consumer profile

Knit Video Insights Use Cases Sales Enablement Research

Partnerships & Sales Enablement Research

Gather data and collect customer videos to aid in your sales, partnerships and category review presentations

Knit Video Insights Use Cases Custom Qual Research

Fully Customizable Research

Knit’s platform can support an endless number of use cases. Don’t see yours here? Just reach out.

Tap into our 5M+ Panel

Survey Your Exact Audience

Reach your exact audience through Knit’s 5,000,000+ consumer panel (ages 13-65), with custom screeners & termination questions built in based on your needs. Get data you can trust, thanks to our AI-powered respondent & video qualification, vetting respondents across 10+ key metrics. Already have an audience of your own? Plug your own survey and audience into our tech to analyze with Knit’s AI & Reporting.

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Answers in as little as 48 hours

Make Actionable Decisions Quicker Than Ever

Knit works to keep your business agile, giving you answers to your Gen Z questions in as little as 48 hours. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility. Opt in for Knit’s Fully Managed Services to be paired with a team of dedicated research strategists who’ll handle your full process, from study design and programming to analysis and reporting.

Phone Screenshot showing the data from Gen Z Recordings

Partner Testimonials

What are brands saying about Knit?

"We needed a quick-turn solution to get real, unfiltered, Gen Z consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning for 2022. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward."

Ammar Mahmood testimonial
Ammar Mahmood
JBL Speakers
Global Brand & Marketing Strategy

“Knit's focus on younger consumers and ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target younger consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research from Gen Z.”

Maxwell Miranda Review
Maxwell Miranda
NASCAR
Consumer Insights Manager

“We dig deep into audience data, and we love to talk to our clients customers, but when it comes to younger adults, folks just getting their adulting feet wet, that’s not an easy crowd to get a handle on. How do you get them to share their thoughts on something like finance? How do you know they’re engaged when you actually reach them with questions? Knit alleviated all of that for us.”

Dave Burg Review
Dave Burg
Shepherd
Co-Founder
Shepard A Fixer Co.

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