The AI-Native research agency

Go from scoping to story in a week or less, with Researcher-Driven AI.

Get the rigor of working with research experts at the speed and efficiency of AI – so what comes back is a story you can share confidently with stakeholders, not generic AI outputs you need to rework.

Knit Researcher-Driven AI Insights Platform

TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

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Researcher-Driven AI in Practice

Knit handles the full research process end-to-end — including qual + quant in a single study — so your team can focus on the thinking that actually moves the business.

Survey Creation
Sample & Fielding
Analysis
Reporting
Survey Creation

Brief to questionnaire in minutes

Within minutes, AI drafts a questionnaire, including mixed-method quant, qual video questions, and AI-moderated video questions. Your dedicated researcher collaborates with you in a doc-like editor to finalize. Once approved, your survey can be programmed and ready to launch the next day.

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Sample & Fielding

Find the right respondents, fast

Whether you bring your own audience or tap our global panel of 65M+ vetted respondents, Knit handles fielding and keeps you in the loop on status — no chasing, no guesswork.

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Analysis

Quant and qual analyzed together, automatically

Once fielding wraps, Knit's AI gets to work across both your quant and qual data — guided by your Knit generated analysis plan. Key cuts, charts, themes, sub-themes, and video summaries are ready when you are. Every insight is cited and sourced so you can stand behind the work.

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Reporting

A report that’s ready when you are

Knit generates a fully structured, branded report — complete with charts, headlines, and key takeaways across all your research objectives that’s ready for your last mile thinking. Because a researcher has been with you every step of the way, you can feel confident in exporting to PowerPoint or Google Slides and walking into your stakeholder meeting focused on the conversation, not the deck.

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A Short overview of Knit

The Power of AI,
Elevated by Real People

Discover how Knit’s Researcher-Driven AI is reshaping consumer insights from the inside out. Hear directly from the Knit team  – and a few of our customers – as we share the Knit vision, approach, and values driving every project.

What Makes Knit different

Researcher-Driven AI

Most AI research tools hand you outputs and walk away. Knit's researchers ground the AI in sound methodologies from the start and bring your business context to every project — so what comes back are decision-ready insights, not generic AI outputs you need to rework.

AI-Powered

End-to-end automation turns days of manual work into minutes — from survey creation to story and reporting. Knit’s AI analyzes, interprets, and brings meaningful themes to light.

Human-Refined

Expert researchers tailor every output — refining narratives, elevating insights, and ensuring your deliverables don’t just look smart, but are smart.

Cassie Jackson

Regional Manager, Innovation Insights

Neil Solanky & Mary Elizabeth Ward

Insights & Research Leads

Rob Vucinic

Senior Manager, Global Consumer Insights
Customer spotlight

How the world's best researchers are using Knit

Sarah Kling

Senior UX Researcher, Amazon Devices: Apps and Games

What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

Maxwell Miranda

Director, Consumer Insights

Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

Neil Solanky

Senior Director, Research & Insights

Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.

Erika Prosper

Senior Director of Customer Insights

Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.

Ammar Mahmood

Global Brand & Marketing Strategy 
Harman International

We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

Testimonials

What people are saying about Knit

See knit in action

See what a week to insights actually looks like.

Book a 30-minute demo and we'll walk you through a real study — from brief to report — so you can see exactly how Knit works before you commit to anything.

Book a demo