NEW: Unparalleled speed-to-insight with Knit’s newest release of AI Contextual Analysis™ for VoC Video & OE Responses
Instantly understand the “why” behind your biggest customer questions and get in-depth customer feedback on all your ideas with Knit’s Video Insights Platform & AI Analysis Solutions.
Get Data In As
Little as 48 Hours
Trusted Research Provider For 100+ Brands
Meet Aida™, Knit’s GPT-powered AI Research Assistant helping drive faster, smarter, automated insights on every project.
Aida automates your project’s full analysis – first, seamlessly transcribing your videos with trained accuracy. Then using Knit’s Contextual Analysis™, Aida identifies key themes (quantifying your qual) and generating a summary of all key insights across your qual & video data. You can even chat directly with Aida – asking any question about your survey for an instant answer provided, with full citations included.
The “What” & “Why” in every study
Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 sec Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.
The World’s Largest
Gen Z Research Panel
Knit’s panel gives you on-demand access to over 1,000,000 Gen Z respondents that you can tap into for real thoughts, feedback and opinions to guide your product and marketing initiatives. Custom segment and screen candidates based on interests, behaviors, demographics, geo and more to ensure you get feedback from your ideal audience.
Now offering access to 5M+ consumers aged 13-65
Quant, Qual & Video Studies
Research Tailored To Suit Your Needs
Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 second Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.
Feedback from Ideation to Execution
Check out the most common Use Cases Knit’s partners are running through our platform.
Foundational & Behavioral Research
Explore demographics, attitudes & behaviors to understand consumer thoughts on your industry, brand, & products
Innovation & Product Development
Understand consumer behaviors and needs or how they perceive a variety of concepts through qual research & testing
Concept & Creative Testing
Pit product or marketing concepts and creative against one another for early stage validation and feedback
Customer Profiling & Segmentation
Identify, segment, and define your target audiences to create an ideal consumer profile
Partnerships & Sales Enablement Research
Gather data and collect customer videos to aid in your sales, partnerships and category review presentations
Fully Customizable Research
Knit’s platform can support an endless number of use cases. Don’t see yours here? Just reach out.
Tap into our 5M+ Panel
Reach your exact audience through Knit’s 5,000,000+ consumer panel (ages 13-65), with custom screeners & termination questions built in based on your needs. Get data you can trust, thanks to our AI-powered respondent & video qualification, vetting respondents across 10+ key metrics. Already have an audience of your own? Plug your own survey and audience into our tech to analyze with Knit’s AI & Reporting.
Answers in as little as 48 hours
Knit works to keep your business agile, giving you answers to your Gen Z questions in as little as 48 hours. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility. Opt in for Knit’s Fully Managed Services to be paired with a team of dedicated research strategists who’ll handle your full process, from study design and programming to analysis and reporting.
What are brands saying about Knit?
"We needed a quick-turn solution to get real, unfiltered, Gen Z consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning for 2022. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward."
“Knit's focus on younger consumers and ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target younger consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research from Gen Z.”
“We dig deep into audience data, and we love to talk to our clients customers, but when it comes to younger adults, folks just getting their adulting feet wet, that’s not an easy crowd to get a handle on. How do you get them to share their thoughts on something like finance? How do you know they’re engaged when you actually reach them with questions? Knit alleviated all of that for us.”
Have a project in mind or a question about the platform?
Schedule a demo to see how Knit can help
Once you submit the form, you’ll be directed to a calendar to book time directly with our team, if you’d like!