Better understand the voice of Gen Z

Get instant answers to your biggest Gen Z strategy questions and feedback on all your ideas – through Knit’s Gen Z Insights Platform Agile Video Feedback Solutions.

Gen Z Insights Platform

Knit boasts the largest nationwide panel of Gen Z consumers, enabling brands to conduct both Quant + Qual studies that are hyper-targeted to specific geos, attributes and demographics.

Gen Z Consumer Network

Cities Represented

Customize your own Gen Z Panel with ease

Source the Gen Z panel of your dreams from Knit’s network of 60,000+ Gen Z consumers. Screen candidates based on interests, diversity, geo and more and ask them anything on-demand. If they’re not already in our panel, we’ll recruit them for you in no time.

Run nearly any form of research entirely on-demand

Survey your panel for rapid quantitative gut-checks or dig deeper into the “why” with qualitative Voice of Consumer video responses, virtual IDI’s and focus groups. From broader market research to concept testing and validation, feedback is just a few clicks away.

Make actionable decisions quicker than ever

Knit’s stack of analytics and reporting tools allows for automated analysis & transcription, key theme identification, and further raw data manipulation, instantly turning customer feedback into stories. Or, opt in to custom reporting to get help from your dedicated Knit Research Assistant.

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.

Have a burning question about Gen Z?

Schedule a Demo to see how Knit can help