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Connecting With Gen Z in a “Socially-Conscious” Sports World
Get your gloves on. Tie those sneakers. We’re running onto the field today. Because the sports world is having a challenge reaching Gen Z compared to earlier generations. Less Gen Zers identify as sports fans when compared to Millennials and all adults. Indeed, only...
The Latest on Gen Z’s Alcohol Consumption
The world is changing quickly, and much has happened since the pandemic began. It’s crucial to stay current. And while Gen Z are known to drink less than people in other generations, it doesn’t mean they don’t drink alcohol. Nor does it mean that brands shouldn’t pay...
Instagram Introducing Features Eerily Similar to BeReal
Instagram is on everyone’s tongue––yet again––for copying features popular on other social media apps. This time they have their eyes set on BeReal. Some say copying is the name of the game in the tech world. It isn’t about being first but doing it well. But what do...
Gen Z: Their Workplace and Employment Expectations
More and more Gen Zers are entering the workplace each year. It’s becoming increasingly necessary for companies to know how to attract and retain this generation. Together with Millennials, they are almost half (46%) of the American full-time workforce. Gen Zers are...
Email vs SMS: How Gen Z Prefers to Engage with Brands
It’s time for another round of versus. Today the question is: how does Gen Z prefer to engage with brands? Is it all about the emails? The text messages? We did a study with 122 Gen Z respondents ages 18-25 who match the US census. And we found some very interesting...
How Representation Affects Hispanic Gen Zers Favorite Media Properties
How Representation Affects Hispanic Gen Zers Favorite Media Properties ¡Vamos! We’re going to jump into everything we learned from our recent survey with Hispanic Gen Zers on their media consumption. No boring stats here. Leave the aburrimiento behind. And no more...
How Representation Affects Black Gen Zers Favorite Media Properties
How Representation Affects Black Gen Zers Favorite Media Properties What do Ariana Grande, Criminal Minds, and ESPN have in common? We’ll let you ponder on that one. No, it’s not a trick question. If you’ve had your coffee this morning, you’re probably rolling your...
Testing Gen Z’s BullS*** Meter: Aneesh Dhawan at YMS London
Testing Gen Z's BullS*** Meter on Your Marketing Knit CEO, Aneesh Dhawan, at YMS London 2022 If you haven’t learned by now: Marketing to Gen Z is HARD. They’ll call bull sh** on you in a second and will cancel your brand in a heartbeat. That’s why brands that are...
Gen Z on Finance: Knit CEO, Aneesh Dhawan, at Silicon Valley Summit
Gen Z on Finance Knit CEO, Aneesh Dhawan, at Silicon Valley Summit Knit CEO, Aneesh Dhawan, ventured out to sunny San Francisco to speak at Plug and Play Venture's Silicon Valley Summit for a fireside chat on the importance of social media...
What’s on Gen Z’s Bar Cart?
What’s on Gen Z’s Bar Cart? A look inside Gen Z's alcohol preferences Going to the bar isn’t what it used to be, at least not for Gen Z. And we’re not even talking about metaverse pub-crawls (yes, those do exist). It’s simpler than that. Beer is no longer the go-to...
‘Woke’ Fashion Trends & Gen Z – Thoughts & Opinions
‘Woke’ Fashion Trends & Gen Z What does this next generation really think of fashion's hottest topics? Gen Z is often seen as an open-minded, more fluid generation, especially when it comes to sexuality, gender, and self-expression. They are in other words...
Knit’s Top 10 Recommended Podcasts About Gen Z
Top 10 Podcasts About Gen Z These days, it seems everyone and their mom is pushing out a new podcast. And no wonder: monthly US podcast listeners have grown 61.5% in the past 3 years. The emerging channel is not only a great way to push out your message, but it's...
A (Never-ending) Guide to Gen Z Slang: Part 2
The (Never-ending) Guide to Gen Z Slang Part II: Because who can keep up? If you checked out our first piece on Gen Z slang, then you know the first rule (à la Fight Club) of Gen Z slang: You do not talk in Gen Z slang. Especially if you're a brand. Or do – I...
A Guide to Gen-Z Fashion Aesthetics
A Guide to Gen-Z Fashion Aesthetics From Cottagecore to Y2K, it’s time to dive deeper into some of Gen-Z’s fashion choices. Spanning from both in-person clothing and metaverse digital purchases, these aesthetics can help provide needed insights into the Zoomer...
Our Top 10 Recommended Books About Reaching Gen Z
Top 10 Books About Gen Z To reach Gen Z you have to know what they’re all about. Members of Gen Z, also called Zoomers, have a different way of seeing the world. Zoomers are growing up, graduating, and entering the workforce at what is arguably the most turbulent...
Need A Gen Z Glossary? The Ultimate List of Gen Z Slang (With Definitions & Examples)
Say What? Knit's Gen Z Slang Glossary Language changes fast. One day, you’re cringing when corpo copywriting tries to lay down the 411 on you, and the next, you’re at risk of putting out your own cringey copy while you figure out if anyone actually uses “cheugy”...
St. Patrick’s Day is A Top 3 ‘Drinking Holiday’ for Gen Z
Statistics Snapshot: How Gen Z Celebrates St. Patrick's Day It’s St. Patrick’s Day, everybody, and you know what that means! Time to head to mass and maybe attend a nice traditional céili with your immediate family before enjoying a delicious lenten meal of fish and...
Statistics Snapshot: How Gen Z Women Shop Online
Statistics Snapshot 3 Things to Know About Gen Z Women & Online Shopping We’ve had retail on the brain lately. It’s not like you can blame us, since we just wrapped up our massive 2022 Gen Z vs Millennial Apparel & Fashion Report. It’s pretty heavy on...
So, What’s With All These Famous TikTokers Going Mainstream?
Gen Z Celebrities: What's With All These Famous TikTokers Going Mainstream? Gen Z knows exactly what they want and need from both social platforms and big brands, and in case you somehow haven’t heard, apps like TikTok hold the key to dialing into those requirements....
Generation Z(ine): Gen Z is Reviving ’90s Indie Mags Now, Too
Generation Z(ine): Gen Z is Reviving '90s Indie Mags Now, Too Remember zines? Those mini-mags that the world was so wild about in the ‘90’s that freaking Delia*s used the format for their seasonal catalog for teens and tweens to order inflatable furniture and baby...
Extra, Extra: Here’s How Gen Z Checks The News
Extra, Extra: How Gen Z Checks The News Once, “consuming the news” meant wrestling with about 40 pages of broadsheet over breakfast or tuning into the fixed-time evening edition on TV after primetime, and then heading to bed before the infomercials could start....
Gen Z Video Insights: The Appeal of Plant-Based Meats
Gen Z Video Insights: The Appeal of Plant-Based Meat A decade ago, meat came exclusively from animals, as far as most people were concerned. Most Americans hadn’t even heard of plant-based meats, although meat alternatives and “meatless meats” have existed in...
Gen Z is Hungry For More Sustainable Food Options
Gen Z is Hungry For More Sustainable Food & Beverage Options The single leading concern for Gen-Z is the environment and climate change. Another massive concern, heightened by the pandemic, is personal health. Put the two together, and you’ve stumbled into...
Can Pro Sports Engage Gen Z Using eSports’ Playbook?
Can Pro Sports Engage Gen Z Using eSports' Playbook?As Gen Z continues to age into its buying power, it has become increasingly clear that pro sports leagues like the MLB, NFL and NHL are going to have to find innovative ways to attract younger viewers. Currently the...
How to Identify — And Avoid — Survey Bias in Market Research
How to identify — and avoid — survey bias in market research In today’s data-driven world, having a wealth of quality information is more important than ever. Businesses need to understand their consumers, politicians need to understand their constituents, consumers...
3 Things We Learned About Gen Z & Premium Liquor
Gen Z Video Insights 3 Things We Learned About Gen Z & Premium Liquor The most expensive premium liquor that you could (in theory, but perhaps not in practice) buy right now is Isabella’s Islay, a single malt Scotch whisky. For just 120,024 payments of...
Gen Z is Demanding Inclusive Beauty Products — And Brands Are Delivering
Gen Z is Demanding Inclusive Beauty Products And Brands Are Delivering Generation Z is a whole new breed of consumer. Raised with a higher degree of social and environmental awareness, this generation wants to change the world, even if the changes are small. That...
Millennials vs Gen Z: On The ‘Gram
Gen Z vs. Millennials: On the 'Gram "Social media savvy" is an understated term when it comes to describing Gen Z. The social media giant formerly known as Facebook was born the same year as today's high school seniors. Instagram launched on iOS before cell phones...
How Gen Z and Food Delivery Apps Are Changing the Restaurant Game for Good
Gen Z and Food Delivery Apps are changing the restaurant game for good During the pandemic, more people than ever before relied on food delivery apps. With restaurants closing down during quarantine or limiting their hours to protect their workers, and endless...
Bookmark This List of 10 Gen Z Fashion Statistics
10 Must-Know Gen Z Fashion StatisticsFor Gen Z, fashion is a world of aesthetics, one minute video hauls, and nostalgia for the 1990s. Considering the wealth of fashion choices that today’s youth are offered, it can be difficult to know how best to market to the...
What’s New With Gen Z and the Metaverse?
What's New With Gen Z and the Metaverse?Knit's January 2022 Check-inParis Hilton rang in New Year’s 2022 on a digital island. She ignored her normal DJ gigs, worth a million each, and instead entered the Metaverse. Her fans bought digital clothing and took virtual...
Knit’s Year In Review: 2021 Wrapped
That's a Wrap Knit's Year In Review: How We Spent 2021 What is it about the end of the year that turns the whole internet into data documentarians, content curators, and kids with sticks ready to ruin wet concrete by scrawling “we were here”? We’re talking, of course,...
Gen Z Music in 2021 — The Platforms, Playlists & Pressings They Love
Gen Z Music Deep Dive 2021: The Platforms, Playlists & Pressings They LoveAh, music. It’s the tamer of savage beasts, the backing track to all the best showers, and the primary thing that The Carpenters and Cardi B have in common. Whether you need a bop, banger,...
What’s Causing Gen Z Stress — And How Are They Coping?
Gen Z Stress: What's Causing it & How They're Coping If you could peek inside the typical Gen Z mind, it would look a lot like an internet browser with dozens of tabs: a lot is going on, and it's all happening at once. Zoomers aren't just dealing with everyday...
Gen Z Music: Trends in Consumption & Listening Habits
Statistics SnapshotGen Z Music: Trends in Consumption & Listening HabitsIn 1965, Bob Dylan released The Times They Are a-Changin'. Dylan was a Baby Boomer, but he was speaking to the Greatest Generation on the album's title track when he crooned: "Come mothers and...
Knit CEO Featured in Austonia Piece on Austin’s Gen Z Workers
Knit CEO Featured in Austonia Piece on Austin's Gen Z Workers Seems like everyone's talking about "twentysomethings" in Austin these days. Local news outlet Austonia recently caught up with Knit CEO, Aneesh Dhawan for a spotlight piece on what's drawing the next...
Tagging Taxonomy – Coding Qualitative Data
Tagging Taxonomy:Coding Qualitative DataAs brands seek to keep up with their consumers’ demands, needs, and desires, they’ll need to look far beyond the scope of the occasional quantitative survey or market trend report. Brands now have the opportunity to hear real...
3 Trends That Reveal How Gen Z Plans To Shop This Holiday Season
3 Trends That Reveal How Gen Z Plans to Shop This Holiday SeasonThis holiday season, Gen Z will support businesses that do more than just sell them what they want. Notoriously skeptical and debt-averse, Gen Z shoppers want more out of their shopping experience all...
Knit Plugged as Neil Patel’s #1 Way to Research Gen Z Culture
Knit Plugged as Neil Patel's #1 Way to Research Gen Z Culture Are you even a marketer if you haven't heard of Nail Patel? The digital marketing guru of the 21st century has his eye on Gen Z. Per Neil, "If you are still focused on millennials, it’s time to start paying...
Gen Z’s Device Preferences & Decision Drivers: Smartphones, Tablets & Computers
Gen Z's Device Preferences& Decision DriversSmartphones, Tablets & ComputersThe technology habits of Gen-Z – those born from the late 90s to the late 2000s, also known as “zoomers” – are often considered interchangeable with their entire identity. There are...
Gen Z’s Love for Nostalgia – The Emergence of the Throwback Economy
Gen Z's Love for NostalgiaThe Emergence of the Throwback EconomyNostalgia occurs in our culture in regular cycles. In the 1970s, Americans wistfully dialed their clocks back to the “Happy Days” of the 1950s, donning poodle skirts and catching screenings of American...
Gen Z Officially Surpasses Millennials in Search Volume as Brands Key In On Next Generation
Gen Z Officially Surpasses Millennials in Search Volume Gen Z Officially Surpasses Millennials in Search Volume As Brands Key In On Next Generation Toilet paper shortages. The Suez Canal blockage. The emergence of Gen Z. There haven't been many other hotter topics...
Gen Z’s Drinking Habits: Time for a Refill (and Refresh) on Alcohol Consumption
Gen Z's Drinking Habits:Time for a Refill (and Refresh) on Alcohol ConsumptionGen-Z drinks 20% less alcohol than Millennials did at the same age. And peeking into the older generations further ahead — the Boomers and the Gen-Xers – this gulf is even greater. A...
Gen Z Dating Trends: What’s Love Got to Do With It?
Gen Z Dating TrendsWhat's love got to do with it?Generational differences can often be seen most prominently in the realm of relationships and dating. The youth of the 60s and 70s, for example, absorbed the lessons of the sexual revolution. As Boomer and Gen-X women...
Experiential Retail: Gen Z’s Shopping Must-Have
Experiential Retail:Gen Z's Shopping Must-HaveBack when consumerism first began, advertising was easy. Companies simply needed to inform their target audience what their product could do, and where it could be found. Whether it was for a car, a refrigerator, or a box...
Gen Z is Taking Over the Metaverse
Gen Z is Taking Over the MetaverseWhat Your Brand Needs to KnowAlthough the term “Metaverse” has existed since 1992 with Neal Stephenson’s fiction novel, Snow Crash, the expansion of the Gen Z Metaverse has caught the eyes of brands and businesses across the globe...
Video Highlights: Gen Z AMA Panel from August 26, 2021
Video Highlights:Gen Z AMA Panel from Aug 26, 2021Gen Zers are challenging companies to their core. You feel it. We feel it. Industries at whole feel it. So what are the biggest questions around this up-and-coming generation that are keeping you up at night? How will...
TikTok Continues to Win Over Gen Z
What will be Gen Z's Top Social App by 2025?TikTok Continues to Win Over Gen ZNo landscape shifts more quickly than that of social media. Today’s number one platform is tomorrow’s old news. What was on the rise in the morning, by the evening has vanished without a...
How is this next generation going to revolutionize the movie industry?
Gen Z's Lacking Affinity for Films & TVHow is this next generation going to revolutionize the movie industry?Change is a constant in the modern film and television industry. It's a statement that's always been true, but over the last decade has been especially...
Knit CEO featured in Recent Gen Z Mobile Commerce Panel | Nostos Network
Nostos Network Panel DiscussionKnit CEO on Gen Z & Mobile CommerceGen Z influences more than just where and how we shop – challenging all current notions of brand loyalty, transparency, influence, and more. Knit CEO, Aneesh Dhawan, recently sat down with agency...
New Knit Data Featured in Ad Age, Plus Insights from Knit CEO
Featured in Ad Age: New Insights on Gen Z x Combat Sports Knit CEO, Aneesh Dhawan, sat down with Ad Age recently to give his take on why boxing and the UFC are increasingly resonating with his generation – Gen Z. Check out their...
How Gen Z is growing the beauty industry and pushing its innovation
How Gen Z is growing the beauty industry and pushing its innovation For some industries, reaching out to Gen-Z consumers has proven an elusive task. How can brands accustomed to the buying patterns of older generations adapt their business practices for the extremely...
Gen Z Panel & Report: Growing Gen Z Fandom through Social & Digital Channels
Gen Z Sports Panel:How the Top Sports Marketing Teams are Growing Gen Z Fandomthrough Social & Digital ChannelsFull Panel and Report Available NowMore on the event...Exclusive Gen Z Sports Insights Overview of Knit’s firsthand insights on how Sports Franchises can...
Will launching NFT’s lure Gen Z to your brand?
Will launching NFT's lureGen Z to your brand?A recent Saturday Night Live skit spoke the question on everyone’s mind, when Pete Davidson asked in the form of a rap: “What the **** is an NFT?!” While the segment was intended to be humorous, it did reflect the lively...
The Importance of Storytelling through Video in Consumer Insights
The Importance of Storytelling through Video in Consumer Insights It’s the worst kept secret across consumer-facing industries that, over the last few years, video has exploded in importance. Although the pandemic shuttering employees and customers inside certainly...
Video Highlights: Gen Z Sports Panel from May 6, 2021
Video Highlights:Gen Z Sports Panel from May 6, 202140% of Gen Zers NEVER watch live sports. What’s driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Check out...
The 3 Forces Driving Gen Z’s Financial Behaviors
The 3 forces driving Gen Z's financial behaviors It seems like just yesterday everyone was talking about millennials, and their predilection for “killing” everything from diamonds to napkins. Now however, the tune has changed. The average millennial is in their...
Agile Market Research: The great equalizer of enterprises & challenger start-ups
Agile Market Research:The great equalizer of enterprises & challenger start-upsThe evolution of the digital economy has been a "make or break" development for brands large and small. Over the last decade, we've seen both products and companies boom and bust within...
Is Sports Betting the Secret Avenue to Accessing Gen Z?
Is Sports Betting the Secret Avenue to Accessing Gen Z? This much is clear: Gen-Z is not watching as much sports as their parents and older relatives. Just 53% of zoomers consider themselves sports fans, compared to 63% of all adults. And the difference is even...
Gen Z’s MMA & Boxing Fandom on the Rise: The Latest Data
Knit Gen Z Insights Gen Z's MMA & Boxing Fandom on the Rise In our most recent study* of Gen Z's Top 10 Sports to watch on TV, we saw Boxing & MMA crack the top 10 alongside the NBA, NFL and more. It's safe to say these two combat sports are on the rise with...
Gen Z Video Insights: Why Gen Z isn’t engaging with Sports
Gen Z Video Insights: Why Gen Z isn't engaging with Sports We've been adamant about the problem the sports industry is facing with Gen Z (see here, here and here). Only 25% of zoomers watch sports at least once a week, and nearly 40% watch none at all. And what's...
Gen Z’s Top 10 Sports to Watch on TV vs In-Person
Knit Gen Z Insights: Gen Z's Top 10 Sports to Watch on TV vs In-Person Top ten lists. If you're in the sports world, I'm sure you're familiar with them by now. Top 10 in the The NBA Power Rankings. Top 10 in Pole Positions in NASCAR. Top 10 in the BCS.... Scracth that...
Sports leagues crushing it with Gen Z through innovation
Sports leagues crushing it with Gen Z through innovation It is a truth universally acknowledged that the sports industry has a bit of a Gen-Z problem. Multiple studies over the last several years have documented how the youngest generation of American consumers – born...
Gen Z Panel & Report: How Sports Teams Can Engage Gen Z
Gen Z Panel:Sports Fans of the Future40% of Gen Zers NEVER watch live sports. What's driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Get access to exclusive...
Gen Z Influencer Playbook: Are you focusing on what they care about most?
Gen Z Influencer Playbook: Are you focusing on what they care about most? In the 80’s we saw the rise of TV ads, while the 90’s introduced us to email, and the early 2000’s brought us paid search and social. In today’s marketing playbook, we see the...
Gen Z Doesn’t Want to Work for You
Gen Z Doesn’t Want to Work for You. Here’s how to change that. As a forward-thinking HR leader, you’ve invested in campus recruiting, bolstered your compensation packages, and implemented flexible work initiatives to attract the top graduating talent for your...
Gen Z Research: Brands & UGC on Instagram
Gen Z Research: Brands & UGC on Instagram Knit's past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights. That background,...
Gen Z Research: Digging into Gen Z’s Support for Social Good
Gen Z Research: Digging into Gen Z’s Support for Social Good Our work engaging and understanding the newest generation has brought us closer to learning what makes Gen Z ‘tick.’ A blossoming group tied to individualism with an ever-growing (financial) command for your...
Gen Z is making BNPL a lucrative option for Fintech & beyond
Gen Z is making BNPL a lucrative option for Fintech & beyond How does Gen-Z feel about credit cards? The answer to that question may be a bit complicated, according to some recent reports on the spending habits of the much discussed post-millennial generation....
Knit CEO on Gen Z in 2021 & Beyond | Trndsttrs Podcast
Featured on Trndsttrs Media Podcast Knit CEO on Gen Z in 2021 & Beyond Knit CEO, Aneesh Dhawan, sits down with the Trndsttrs Media Podcast and Jake Bjorseth to discuss the misconceptions around Gen Z and what trends this generation is driving in 2021 and...
Gen Z Video Insights: Money Management & Budgeting
Gen Z Video Insights: Money Management & Budgeting Let us whisper these two words, "Generation Z." What comes to mind? Hopefully, it's no longer pre-teens or adolescents. Gen Z is entering adulthood and quickly becoming a substantial part of the US economy. $44...
Time to Change the Channel: Gen Z is Driving Big Changes in Sports Broadcasting
Time to Change the Channel Gen Z is driving big changes in Sports Broadcasting Much ink has been spilled over the death of linear TV. As streaming services have exploded in popularity in recent years, and new digital advertising channels have emerged to challenge the...
Sports has a Gen-Z problem. Leagues Continue to Lose the Next Generation of Fans.
Sports has a Gen-Z problem Leagues continue to lose the next generation of fans Sports has a Gen-Z problem. Although new streaming options and the legalization of sports gambling has been a financial boon for the industry of late, disinterest among America’s youngest...
It’s Time for Wall Street to Start Investing in Gen-Z
It’s Time for Wall Street to Start Investing in Gen-Z For those who think of investing primarily as an activity of older and more affluent Americans, the beginning of 2021 came as something of a shock. Empowered by the increased democratization of the market caused by...
Fintech Is Having Its Gen-Z Moment. Here’s What You Need to Know.
Fintech is having its Gen Z moment Here's what you need to know As new generations enter the marketplace, they often bring with them novel values and behaviors that can cause disruption for established brands. At the same time, these changes can also create...
Extinction Looming: The Next Generation of Consumers Demands Your Brand’s Attention
Extinction Looming: The Next Generation of Consumers Demands Your Brand’s Attention Gen Z represents the future of consumer spending -- and it’s time companies start shifting their focus to target this market segment. It’s not merely enough to “keep a pulse” on Gen Z...
Social Shopping is Evolving: Why Gen Z Sales are Primed to Boom
Social Shopping is Evolving: Why Gen Z Sales are Primed to Boom Social shopping – the inevitable combination of e-commerce and social media – is transforming how customers discover and purchase new products. Not only does it simplify the purchasing process,...
Knit Eclipses $100,000 in Donations towards Social Good
We’re not ones for bragging. You’ll never see us popping bottles when a new contract closes. You won’t catch us screaming from the mountains about our newest fundraiser. In fact, you’re more likely to catch us getting our elbows dirty in volunteer work. But this is...
Gen Z Research: How the global pandemic made chefs out of Gen Z
Gen Z Research: How the global pandemic made chefs out of Gen Z If there’s one thing we know about Gen Z, it’s that they typically eat on-the-go. A previous study* of ours showed 63% of Gen Z college students get breakfast to-go, 53% get lunch to-go, and 47% get...
Gen Z Research: 3 ways to support your new Gen Z hires
Gen Z Research: 3 ways to support your new Gen Z hires Graduation season is upon us, which means a fresh wave of new grads and eager summer interns. But it’s no secret this year is looking a little different… In our most recent Knit Insights study* on the impact of...
