Subscribe for Gen Z insights delivered weekly.

Get access to our free newsletter to stay a step ahead on Gen Z’s latest trends driving the industries of tomorrow.

Trends, thoughts & opinions directly from

Gen Z Consumers

Access Knit’s Reports and Panel Recordings

Knit’s Top 10 Recommended Podcasts About Gen Z

Knit’s Top 10 Recommended Podcasts About Gen Z

Top 10 Podcasts About Gen ZThese days, it seems everyone and their mom is pushing out a new podcast. And no wonder: monthly US podcast listeners have grown 61.5% in the past 3 years. The emerging channel is not only a great way to push out your message, but it's...

read more
A (Never-ending) Guide to Gen Z Slang: Part 2

A (Never-ending) Guide to Gen Z Slang: Part 2

The (Never-ending) Guide to Gen Z Slang Part II: Because who can keep up? If you checked out our first piece on Gen Z slang, then you know the first rule (à la Fight Club) of Gen Z slang: You do not talk in Gen Z slang. Especially if you're a brand.  Or do – I...

read more
A Guide to Gen-Z Fashion Aesthetics

A Guide to Gen-Z Fashion Aesthetics

A Guide to Gen-Z Fashion Aesthetics From Cottagecore to Y2K, it’s time to dive deeper into some of Gen-Z’s fashion choices. Spanning from both in-person clothing and metaverse digital purchases, these aesthetics can help provide needed insights into the Zoomer...

read more
Millennials vs Gen Z: On The ‘Gram

Millennials vs Gen Z: On The ‘Gram

Gen Z vs. Millennials: On the 'Gram "Social media savvy" is an understated term when it comes to describing Gen Z. The social media giant formerly known as Facebook was born the same year as today's high school seniors. Instagram launched on iOS before cell phones...

read more
Knit’s Year In Review: 2021 Wrapped

Knit’s Year In Review: 2021 Wrapped

That's a WrapKnit's Year In Review: How We Spent 2021What is it about the end of the year that turns the whole internet into data documentarians, content curators, and kids with sticks ready to ruin wet concrete by scrawling “we were here”? We’re talking, of course,...

read more
Experiential Retail: Gen Z’s Shopping Must-Have

Experiential Retail: Gen Z’s Shopping Must-Have

Experiential Retail:Gen Z's Shopping Must-HaveBack when consumerism first began, advertising was easy. Companies simply needed to inform their target audience what their product could do, and where it could be found. Whether it was for a car, a refrigerator, or a box...

read more
Gen Z is Taking Over the Metaverse

Gen Z is Taking Over the Metaverse

Gen Z is Taking Over the MetaverseWhat Your Brand Needs to KnowAlthough the term “Metaverse” has existed since 1992 with Neal Stephenson’s fiction novel, Snow Crash, the expansion of the Gen Z Metaverse has caught the eyes of brands and businesses across the globe...

read more
TikTok Continues to Win Over Gen Z

TikTok Continues to Win Over Gen Z

What will be Gen Z's Top Social App by 2025?TikTok Continues to Win Over Gen ZNo landscape shifts more quickly than that of social media. Today’s number one platform is tomorrow’s old news. What was on the rise in the morning, by the evening has vanished without a...

read more
Will launching NFT’s lure Gen Z to your brand?

Will launching NFT’s lure Gen Z to your brand?

Will launching NFT's lureGen Z to your brand?A recent Saturday Night Live skit spoke the question on everyone’s mind, when Pete Davidson asked in the form of a rap: “What the **** is an NFT?!” While the segment was intended to be humorous, it did reflect the lively...

read more
The 3 Forces Driving Gen Z’s Financial Behaviors

The 3 Forces Driving Gen Z’s Financial Behaviors

The 3 forces drivingGen Z's financial behaviorsIt seems like just yesterday everyone was talking about millennials, and their predilection for “killing” everything from diamonds to napkins. Now however, the tune has changed. The average millennial is in their mid-30s....

read more
Gen Z Doesn’t Want to Work for You

Gen Z Doesn’t Want to Work for You

Gen Z Doesn’t Want to Work for You.Here’s how to change that.As a forward-thinking HR leader, you’ve invested in campus recruiting, bolstered your compensation packages, and implemented flexible work initiatives to attract the top graduating talent for your...

read more
Gen Z Research: Brands & UGC on Instagram

Gen Z Research: Brands & UGC on Instagram

Gen Z Research:Brands & UGC on InstagramKnit's past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights. That background, along...

read more

Have a burning question about Gen Z?

Knit provides on-demand access to over 60,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.