Gen Z's Drinking Habits:Time for a Refill (and Refresh) on Alcohol ConsumptionGen-Z drinks 20% less alcohol than Millennials did at the same age. And peeking into the older generations further ahead — the Boomers and the Gen-Xers – this gulf is even greater. A...

Gen Z Dating TrendsWhat's love got to do with it?Generational differences can often be seen most prominently in the realm of relationships and dating. The youth of the 60s and 70s, for example, absorbed the lessons of the sexual revolution. As Boomer and Gen-X women...

Experiential Retail:Gen Z's Shopping Must-HaveBack when consumerism first began, advertising was easy. Companies simply needed to inform their target audience what their product could do, and where it could be found. Whether it was for a car, a refrigerator, or a box...

Video Highlights:Gen Z AMA Panel from Aug 26, 2021Gen Zers are challenging companies to their core. You feel it. We feel it. Industries at whole feel it. So what are the biggest questions around this up-and-coming generation that are keeping you up at night? How will...

What will be Gen Z's Top Social App by 2025?TikTok Continues to Win Over Gen ZNo landscape shifts more quickly than that of social media. Today’s number one platform is tomorrow’s old news. What was on the rise in the morning, by the evening has vanished without a...

Gen Z's Lacking Affinity for Films & TVHow is this next generation going to revolutionize the movie industry?Change is a constant in the modern film and television industry. It's a statement that's always been true, but over the last decade has been especially...

How Gen Z is growing the beauty industry and pushing its innovationFor some industries, reaching out to Gen-Z consumers has proven an elusive task. How can brands accustomed to the buying patterns of older generations adapt their business practices for the extremely...

Gen Z Sports Panel:How the Top Sports Marketing Teams are Growing Gen Z Fandomthrough Social & Digital ChannelsFull Panel and Report Available NowMore on the event...Exclusive Gen Z Sports Insights Overview of Knit’s firsthand insights on how Sports Franchises can...

Will launching NFT's lureGen Z to your brand?A recent Saturday Night Live skit spoke the question on everyone’s mind, when Pete Davidson asked in the form of a rap: “What the **** is an NFT?!” While the segment was intended to be humorous, it did reflect the lively...

Video Highlights:Gen Z Sports Panel from May 6, 202140% of Gen Zers NEVER watch live sports. What’s driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Check out...

The 3 forces drivingGen Z's financial behaviorsIt seems like just yesterday everyone was talking about millennials, and their predilection for “killing” everything from diamonds to napkins. Now however, the tune has changed. The average millennial is in their mid-30s....

Agile Market Research:The great equalizer of enterprises & challenger start-upsThe evolution of the digital economy has been a "make or break" development for brands large and small. Over the last decade, we've seen both products and companies boom and bust within...

Is Sports Betting the Secret Avenue to Accessing Gen Z?This much is clear: Gen-Z is not watching as much sports as their parents and older relatives. Just 53% of zoomers consider themselves sports fans, compared to 63% of all adults. And the difference is even starker...

Knit Gen Z InsightsGen Z's MMA & Boxing Fandom on the RiseIn our most recent study* of Gen Z's Top 10 Sports to watch on TV, we saw Boxing & MMA crack the top 10 alongside the NBA, NFL and more. It's safe to say these two combat sports are on the rise with...

Knit Gen Z Insights:Gen Z's Top 10 Sports to Watch on TV vs In-PersonTop ten lists. If you're in the sports world, I'm sure you're familiar with them by now. Top 10 in the The NBA Power Rankings. Top 10 in Pole Positions in NASCAR. Top 10 in the BCS.... Scracth that...

Sports leagues crushing it with Gen Z through innovationIt is a truth universally acknowledged that the sports industry has a bit of a Gen-Z problem. Multiple studies over the last several years have documented how the youngest generation of American consumers – born...

Gen Z Panel:Sports Fans of the Future40% of Gen Zers NEVER watch live sports. What's driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Get access to exclusive...

Gen Z Influencer Playbook: Are you focusing on what they care about most? In the 80’s we saw the rise of TV ads, while the 90’s introduced us to email, and the early 2000’s brought us paid search and social.  In today’s marketing playbook, we see the ever-changing...

Gen Z Doesn’t Want to Work for You.Here’s how to change that.As a forward-thinking HR leader, you’ve invested in campus recruiting, bolstered your compensation packages, and implemented flexible work initiatives to attract the top graduating talent for your...

Gen Z Research:Brands & UGC on InstagramKnit's past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights. That background, along...

Gen Z Research:Digging into Gen Z’s Support for Social GoodOur work engaging and understanding the newest generation has brought us closer to learning what makes Gen Z ‘tick.’ A blossoming group tied to individualism with an ever-growing (financial) command for your...

Gen Z is making BNPL a lucrative option for Fintech & beyondHow does Gen-Z feel about credit cards? The answer to that question may be a bit complicated, according to some recent reports on the spending habits of the much discussed post-millennial generation....

Time to Change the ChannelGen Z is driving big changes in Sports BroadcastingMuch ink has been spilled over the death of linear TV. As streaming services have exploded in popularity in recent years, and new digital advertising channels have emerged to challenge the...

Sports has a Gen-Z problemLeagues continue to lose the next generation of fansSports has a Gen-Z problem. Although new streaming options and the legalization of sports gambling has been a financial boon for the industry of late, disinterest among America’s youngest...

It’s Time for Wall Street to Start Investing in Gen-ZFor those who think of investing primarily as an activity of older and more affluent Americans, the beginning of 2021 came as something of a shock. Empowered by the increased democratization of the market caused by...

Fintech is having its Gen Z momentHere's what you need to knowAs new generations enter the marketplace, they often bring with them novel values and behaviors that can cause disruption for established brands. At the same time, these changes can also create...

Extinction Looming:The Next Generation of Consumers Demands Your Brand’s AttentionGen Z represents the future of consumer spending -- and it’s time companies start shifting their focus to target this market segment. It’s not merely enough to “keep a pulse” on Gen Z...

Social Shopping is Evolving: Why Gen Z Sales are Primed to Boom Social shopping – the inevitable combination of e-commerce and social media – is transforming how customers discover and purchase new products. Not only does it simplify the purchasing process, but it...

Gen Z Research:How the global pandemic made chefs out of Gen ZIf there’s one thing we know about Gen Z, it’s that they typically eat on-the-go. A previous study* of ours showed 63% of Gen Z college students get breakfast to-go, 53% get lunch to-go, and 47% get dinner...

Gen Z Research:3 ways to support your new Gen Z hiresGraduation season is upon us, which means a fresh wave of new grads and eager summer interns. But it’s no secret this year is looking a little different… In our most recent Knit Insights study* on the impact of...