What’s on Gen Z’s Bar Cart? A look inside Gen Z's alcohol preferences Going to the bar isn’t what it used to be, at least not for Gen Z. And we’re not even talking about metaverse pub-crawls (yes, those do exist). It’s simpler than that. Beer is no longer the go-to...

‘Woke’ Fashion Trends & Gen Z What does this next generation really think of fashion's hottest topics? Gen Z is often seen as an open-minded, more fluid generation, especially when it comes to sexuality, gender, and self-expression. They are in other words...

Top 10 Podcasts About Gen Z These days, it seems everyone and their mom is pushing out a new podcast. And no wonder: monthly US podcast listeners have grown 61.5% in the past 3 years. The emerging channel is not only a great way to push out your message, but it's...

The (Never-ending) Guide to Gen Z Slang Part II: Because who can keep up? If you checked out our first piece on Gen Z slang, then you know the first rule (à la Fight Club) of Gen Z slang: You do not talk in Gen Z slang. Especially if you're a brand.  Or do – I...

A Guide to Gen-Z Fashion Aesthetics From Cottagecore to Y2K, it’s time to dive deeper into some of Gen-Z’s fashion choices. Spanning from both in-person clothing and metaverse digital purchases, these aesthetics can help provide needed insights into the Zoomer...

Gen Z Stress: What's Causing it & How They're Coping If you could peek inside the typical Gen Z mind, it would look a lot like an internet browser with dozens of tabs: a lot is going on, and it's all happening at once. Zoomers aren't just dealing with everyday...

Gen Z's Device Preferences& Decision DriversSmartphones, Tablets & ComputersThe technology habits of Gen-Z – those born from the late 90s to the late 2000s, also known as “zoomers” – are often considered interchangeable with their entire identity. There are...

Gen Z Officially Surpasses Millennials in Search Volume Gen Z Officially Surpasses Millennials in Search Volume As Brands Key In On Next Generation Toilet paper shortages. The Suez Canal blockage. The emergence of Gen Z. There haven't been many other hotter topics...

Gen Z's Drinking Habits:Time for a Refill (and Refresh) on Alcohol ConsumptionGen-Z drinks 20% less alcohol than Millennials did at the same age. And peeking into the older generations further ahead — the Boomers and the Gen-Xers – this gulf is even greater. A...

Gen Z Dating TrendsWhat's love got to do with it?Generational differences can often be seen most prominently in the realm of relationships and dating. The youth of the 60s and 70s, for example, absorbed the lessons of the sexual revolution. As Boomer and Gen-X women...

Experiential Retail:Gen Z's Shopping Must-HaveBack when consumerism first began, advertising was easy. Companies simply needed to inform their target audience what their product could do, and where it could be found. Whether it was for a car, a refrigerator, or a box...

Gen Z is Taking Over the MetaverseWhat Your Brand Needs to KnowAlthough the term “Metaverse” has existed since 1992 with Neal Stephenson’s fiction novel, Snow Crash, the expansion of the Gen Z Metaverse has caught the eyes of brands and businesses across the globe...

Video Highlights:Gen Z AMA Panel from Aug 26, 2021Gen Zers are challenging companies to their core. You feel it. We feel it. Industries at whole feel it. So what are the biggest questions around this up-and-coming generation that are keeping you up at night? How will...

What will be Gen Z's Top Social App by 2025?TikTok Continues to Win Over Gen ZNo landscape shifts more quickly than that of social media. Today’s number one platform is tomorrow’s old news. What was on the rise in the morning, by the evening has vanished without a...

Gen Z's Lacking Affinity for Films & TVHow is this next generation going to revolutionize the movie industry?Change is a constant in the modern film and television industry. It's a statement that's always been true, but over the last decade has been especially...

How Gen Z is growing the beauty industry and pushing its innovation For some industries, reaching out to Gen-Z consumers has proven an elusive task. How can brands accustomed to the buying patterns of older generations adapt their business practices for the extremely...

Gen Z Sports Panel:How the Top Sports Marketing Teams are Growing Gen Z Fandomthrough Social & Digital ChannelsFull Panel and Report Available NowMore on the event...Exclusive Gen Z Sports Insights Overview of Knit’s firsthand insights on how Sports Franchises can...

Will launching NFT's lureGen Z to your brand?A recent Saturday Night Live skit spoke the question on everyone’s mind, when Pete Davidson asked in the form of a rap: “What the **** is an NFT?!” While the segment was intended to be humorous, it did reflect the lively...

Video Highlights:Gen Z Sports Panel from May 6, 202140% of Gen Zers NEVER watch live sports. What’s driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Check out...

The 3 forces driving Gen Z's financial behaviors It seems like just yesterday everyone was talking about millennials, and their predilection for “killing” everything from diamonds to napkins. Now however, the tune has changed. The average millennial is in their...

Agile Market Research: The great equalizer of enterprises & challenger start-ups The evolution of the digital economy has been a "make or break" development for brands large and small. Over the last decade, we've seen both products and companies boom and bust...

Is Sports Betting the Secret Avenue to Accessing Gen Z? This much is clear: Gen-Z is not watching as much sports as their parents and older relatives. Just 53% of zoomers consider themselves sports fans, compared to 63% of all adults. And the difference is even...

Knit Gen Z Insights Gen Z's MMA & Boxing Fandom on the Rise In our most recent study* of Gen Z's Top 10 Sports to watch on TV, we saw Boxing & MMA crack the top 10 alongside the NBA, NFL and more. It's safe to say these two combat sports are on the rise with...

Knit Gen Z Insights: Gen Z's Top 10 Sports to Watch on TV vs In-Person Top ten lists. If you're in the sports world, I'm sure you're familiar with them by now. Top 10 in the The NBA Power Rankings. Top 10 in Pole Positions in NASCAR. Top 10 in the BCS.... Scracth that...

Sports leagues crushing it with Gen Z through innovation It is a truth universally acknowledged that the sports industry has a bit of a Gen-Z problem. Multiple studies over the last several years have documented how the youngest generation of American consumers – born...

Gen Z Panel:Sports Fans of the Future40% of Gen Zers NEVER watch live sports. What's driving this generational drop-off? How are they consuming & following sports today? How should the sports industry innovate for the fans of the future? Get access to exclusive...

Gen Z Influencer Playbook: Are you focusing on what they care about most? In the 80’s we saw the rise of TV ads, while the 90’s introduced us to email, and the early 2000’s brought us paid search and social.  In today’s marketing playbook, we see the...

Gen Z Doesn’t Want to Work for You. Here’s how to change that. As a forward-thinking HR leader, you’ve invested in campus recruiting, bolstered your compensation packages, and implemented flexible work initiatives to attract the top graduating talent for your...

Gen Z Research: Brands & UGC on Instagram Knit's past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights. That background,...

Gen Z Research: Digging into Gen Z’s Support for Social Good Our work engaging and understanding the newest generation has brought us closer to learning what makes Gen Z ‘tick.’ A blossoming group tied to individualism with an ever-growing (financial) command for your...

Gen Z is making BNPL a lucrative option for Fintech & beyond How does Gen-Z feel about credit cards? The answer to that question may be a bit complicated, according to some recent reports on the spending habits of the much discussed post-millennial generation....

Time to Change the Channel Gen Z is driving big changes in Sports Broadcasting Much ink has been spilled over the death of linear TV. As streaming services have exploded in popularity in recent years, and new digital advertising channels have emerged to challenge the...

Sports has a Gen-Z problem Leagues continue to lose the next generation of fans Sports has a Gen-Z problem. Although new streaming options and the legalization of sports gambling has been a financial boon for the industry of late, disinterest among America’s youngest...

It’s Time for Wall Street to Start Investing in Gen-Z For those who think of investing primarily as an activity of older and more affluent Americans, the beginning of 2021 came as something of a shock. Empowered by the increased democratization of the market caused by...

Fintech is having its Gen Z moment Here's what you need to know As new generations enter the marketplace, they often bring with them novel values and behaviors that can cause disruption for established brands. At the same time, these changes can also create...

Extinction Looming: The Next Generation of Consumers Demands Your Brand’s Attention Gen Z represents the future of consumer spending -- and it’s time companies start shifting their focus to target this market segment. It’s not merely enough to “keep a pulse” on Gen Z...

Social Shopping is Evolving: Why Gen Z Sales are Primed to Boom Social shopping – the inevitable combination of e-commerce and social media – is transforming how customers discover and purchase new products. Not only does it simplify the purchasing process,...

Gen Z Research: How the global pandemic made chefs out of Gen Z If there’s one thing we know about Gen Z, it’s that they typically eat on-the-go. A previous study* of ours showed 63% of Gen Z college students get breakfast to-go, 53% get lunch to-go, and 47% get...

Gen Z Research: 3 ways to support your new Gen Z hires Graduation season is upon us, which means a fresh wave of new grads and eager summer interns. But it’s no secret this year is looking a little different… In our most recent Knit Insights study* on the impact of...