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Gen Z is Taking Over the Metaverse

Gen Z is Taking Over the Metaverse

Gen Z is Taking Over the MetaverseWhat Your Brand Needs to KnowAlthough the term “Metaverse” has existed since 1992 with Neal Stephenson’s fiction novel, Snow Crash, the expansion of the Gen Z Metaverse has caught the eyes of brands and businesses across the globe...

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TikTok Continues to Win Over Gen Z

TikTok Continues to Win Over Gen Z

What will be Gen Z's Top Social App by 2025?TikTok Continues to Win Over Gen ZNo landscape shifts more quickly than that of social media. Today’s number one platform is tomorrow’s old news. What was on the rise in the morning, by the evening has vanished without a...

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Will launching NFT’s lure Gen Z to your brand?

Will launching NFT’s lure Gen Z to your brand?

Will launching NFT's lureGen Z to your brand?A recent Saturday Night Live skit spoke the question on everyone’s mind, when Pete Davidson asked in the form of a rap: “What the **** is an NFT?!” While the segment was intended to be humorous, it did reflect the lively...

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The 3 Forces Driving Gen Z’s Financial Behaviors

The 3 Forces Driving Gen Z’s Financial Behaviors

The 3 forces drivingGen Z's financial behaviorsIt seems like just yesterday everyone was talking about millennials, and their predilection for “killing” everything from diamonds to napkins. Now however, the tune has changed. The average millennial is in their mid-30s....

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Gen Z Doesn’t Want to Work for You

Gen Z Doesn’t Want to Work for You

Gen Z Doesn’t Want to Work for You.Here’s how to change that.As a forward-thinking HR leader, you’ve invested in campus recruiting, bolstered your compensation packages, and implemented flexible work initiatives to attract the top graduating talent for your...

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Gen Z Research: Brands & UGC on Instagram

Gen Z Research: Brands & UGC on Instagram

Gen Z Research:Brands & UGC on InstagramKnit's past is rooted in engaging Gen Z where they natively reside – on social media. We actually got our start as a Gen Z Peer Influencer Platform, before leaning into our strengths of Gen Z Insights. That background, along...

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