Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.
The Next Iteration of AI in Market Research:
In the most apparent news of the day: The market research industry is undergoing a significant transformation.
Over the last decade, we’ve seen a space traditionally owned by agencies and full-service market research firms, blossom into a range of DIY research platforms – each specializing in a long-tail offering to help service the ever growing niche needs of the industry.
Then 2023 hit, and with it, the rise of AI solutions within the MR sector. As an AI Research company, you’ll hear it from us first – we’ve loved the changes and the value that these solutions have brought to the space! From time savings to unexpected findings uncovered from formerly unexplored data, AI has already proven to be a staple player in every insights professional’s toolkit.
But the big question we pose: Is AI being used to the best of its ability? Is it really driving value in how it’s being used across the industry?
We’ve got a thought on that – and an answer. So download Knit's newest report to uncover what we believe is the next iteration of AI in Market Research: Researcher-Driven AI.
