This isn’t just AI moderation.

It’s quant and qual working as one system.

AI-moderated video questions, embedded directly into quantitative studies — so teams get both the numbers and the narrative in one seamless workflow.

Trusted by Enterprise Research Teams at

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NASCAR Logo – Official Knit Partner
Moet Hennessy Logo – Official Knit Partner
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Beyond AI-moderated interviews

Research, fully connected

Run adaptive AI-moderated video questions alongside rigorous quant — then analyze and report everything together, without stitching tools or stories.

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Knit's Quant + Qual Approach

One research system. Not a stack of tools.

Knit unifies AI-moderated video, quantitative rigor, and automated analysis — turning conversations and numbers into a single, decision-ready story.

Deeper than surveys

AI-moderated video with real-time probing

More scalable than traditional qual

Run hundreds of conversations overnight

More credible than standalone AI qual

Connected directly to quantitative data

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Your end-to-end AI research platform

Qual-first tools cover a slice of what insights teams need. Knit covers the full research process — rigorous quant, rich qual, or both in one study — with researchers shaping the methodology and the output.Trusted by global enterprise brands like Amazon, Paramount, and T-Mobile.

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Survey Creation
Sample & fielding
Analysis
Reporting
Survey Creation

Instant results

Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.

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Sample & fielding

Data ready to deliver

Whether you use your own audience or need more custom access through our global panel network of 65M+, Knit makes fielding effortless.

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Analysis

Generating all data

Once your study is completed fielding, Knit’s AI immediately gets to work analyzing both your quant and qual data. Guided by your Knit-Generated Analysis Plan, Knit will prepare key cuts, charts, and more for all of your quant data, while preparing summaries, themes, and sub-themes from your videos or open-ends – with every generated insight cited, sourced, and transparent.

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Reporting

Present with ease

Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.

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Comparison Chart

How Knit compares to AI Qual point solutions

The best of both worlds: AI speed with human expertise

AI + Human
Hybrid
Traditional
Agencies
Human Only
Time to Insights
1-2 Weeks
4-8 Weeks
Hours - Days
2-6 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Data Focused
Varies by Team
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Generic Templates
Full Control
Scalability
Resource Limited
Unlimited Scale
Highly Scalable
Headcount Limited
Learning Curve
Fully Managed
No Learning
Needed
Platform Training
Required
Skill Development
Needed
Cost Efficiency
High ROI
Expensive
Low Cost
Fixed Overhead
Pure AI
Tools
Technology Only
In-House
Teams
Internal Resources
.
AI + Human
Hybrid
Traditional
Agencies
Human Only
Pure AI
Tools
Technology Only
In-House
Teams
Internal Resources
Time to Insights
1-2 Weeks
4-8 Weeks
Hours - Days
2-6 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Data Focused
Varies by Team
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Generic Templates
Full Control
Scalability
Resource Limited
Unlimited Scale
Highly Scalable
Headcount Limited
Learning Curve
Fully Managed
No Learning
Needed
Platform Training
Required
Skill Development
Needed
Cost Efficiency
High ROI
Expensive
Low Cost
Fixed Overhead
AI-Powered Quant + Qual
AI Qual Only
Scope

Rigorous Quant + Qual

(Standard or AI Moderated Questions)

Qual interviews,

basic quant

Integration

Same respondents,

one report

Separate platforms,

manual stitching

Methodology

Researcher-Driven approach

AI generated guides, questionnaires, reports

Output

Decision-ready insights

Content you still have to synthesize and gut check

AI + Human
Hybrid
Human Only
Scope

Rigorous Quant + Qual

(Standard or AI Moderated Questions)

Qual interviews,

basic quant

Integration

Same respondents,

one report

Separate platforms,

manual stitching

Methodology

Researcher-Driven approach

AI generated guides, questionnaires, reports

Output

Decision-ready insights

Content you still have to synthesize and gut check

Ease of Use

Intuitive

Doc + PowerPoint-style editor, intuitive dashboards

Labor-intensive

Self-serve workflows

Fraud & Quality Control

Included in every study

AI + human respondent QA

Not available

See knit in action

Schedule your 30 min Knit Demo

Stop running separate qual and quant studies. See how Knit delivers the numbers and the narrative in one report.

Book a demo