New Era of Concept Testing ✨
Knit launches a new standard for concept testing — visual scorecards, video qual, & more.
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This isn’t just AI moderation.
It’s quant and qual working as one system.

AI-moderated video questions, embedded directly into quantitative studies —
so teams get both the numbers and the narrative in one seamless workflow.

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TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS

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A Short overview of Knit

The Power of AI,
Elevated by Real People

Discover how Knit’s Researcher-Driven AI is reshaping consumer insights from the inside out. Hear directly from the Knit team  – and a few of our customers – as we share the Knit vision, approach, and values driving every project.

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Your end-to-end AI research platform

Knit’s Researcher-Driven AI Platform empowers researchers through end-to-end AI Insights solutions – freeing up more time to focus on what matters most  – all while delivering quant + qual in a single study.

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Survey Creation
Sample & fielding
Analysis
Reporting
Survey Creation

Instant results

Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.

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Sample & fielding

Data ready to deliver

Whether you use your own audience or need more custom access through our global panel network of 65M+, Knit makes fielding effortless.

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Analysis

Generating all data

Once your study is completed fielding, Knit’s AI immediately gets to work analyzing both your quant and qual data. Guided by your Knit-Generated Analysis Plan, Knit will prepare key cuts, charts, and more for all of your quant data, while preparing summaries, themes, and sub-themes from your videos or open-ends – with every generated insight cited, sourced, and transparent.

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Reporting

Present with ease

Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.

Learn More
Comparison Chart

How Knit Compares to Your Current Options

The best of both worlds: AI speed with human expertise

AI + Human
Hybrid
Traditional
Agencies
Human Only
Time to Insights
1-2 Weeks
4-8 Weeks
Hours - Days
2-6 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Data Focused
Varies by Team
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Generic Templates
Full Control
Scalability
Resource Limited
Unlimited Scale
Highly Scalable
Headcount Limited
Learning Curve
Fully Managed
No Learning
Needed
Platform Training
Required
Skill Development
Needed
Cost Efficiency
High ROI
Expensive
Low Cost
Fixed Overhead
Pure AI
Tools
Technology Only
In-House
Teams
Internal Resources
.
AI + Human
Hybrid
Traditional
Agencies
Human Only
Pure AI
Tools
Technology Only
In-House
Teams
Internal Resources
Time to Insights
1-2 Weeks
4-8 Weeks
Hours - Days
2-6 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Data Focused
Varies by Team
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Generic Templates
Full Control
Scalability
Resource Limited
Unlimited Scale
Highly Scalable
Headcount Limited
Learning Curve
Fully Managed
No Learning
Needed
Platform Training
Required
Skill Development
Needed
Cost Efficiency
High ROI
Expensive
Low Cost
Fixed Overhead
AI + Human
Hybrid
Traditional
Agencies
Human Only
Time to Insights
1-2 Weeks
4-8 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Scalability
Resource Limited
Unlimited Scale
Learning Curve
Fully Managed
No Learning
Needed
Cost Efficiency
High ROI
Expensive
.
AI + Human
Hybrid
Traditional
Agencies
Human Only
Time to Insights
1-2 Weeks
4-8 Weeks
Strategic Insights Quality
Expert Reviewed
High Quality
Custom Methodology
AI Learns
Your Approach
Adapts to Client
Scalability
Resource Limited
Unlimited Scale
Learning Curve
Fully Managed
No Learning
Needed
Cost Efficiency
High ROI
Expensive
See Why Enterprises Choose Knit
See knit in action

Schedule your 30min Knit Demo

Discover how Knit's end-to-end AI market research platform can not only speed up, but strengthen your decision making.

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