Powered by AI Speed & Human Rigor
Quick, yet rigorous concept testing
Knit combines quant clarity, video-based qual depth, and AI-driven speed — all validated by expert researchers — so you can make smarter concept decisions with confidence.
Knit combines quant clarity, video-based qual depth, and AI-driven speed — all validated by expert researchers — so you can make smarter concept decisions with confidence.
TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS
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Knit’s concept testing framework combines the scale of quant, the depth of qualitative video insights, and the speed of AI-driven analysis — all validated by experienced researchers. Get instant quantitative clarity on key measures, while video feedback surfaces the emotion and nuance behind consumer reactions.
Every study is backed by methodological best practices and expert review, ensuring rigor and reliability. The outcome is clear, confident decision-making and rapid iteration — smarter choices powered by consumers’ real voices and validated by experts.
Knit combines quant clarity, video-powered qual, and AI-driven analysis with expert oversight — delivering faster, more reliable insights that move decisions forward.
Hard numbers and emotional nuance captured within the same survey — so you can gauge key performance indicators and hear consumer feedback all together.
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Fast toplines for stakeholder-ready narratives with one-click access to detailed, defendable data.
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Automated analysis and reporting paired with expert review for richer, more reliable, and assuredly actionable insights.
Knit adds a layer of human emotion on top of quant:
➊ Hear tone, see facial reactions
➋ Capture what they say, and how they say it
➌ Enriches data with emotion, depth, and context
➍ Bonus: Video showreels bring the voice of the consumer to your stakeholders
Discover the tools that turn your concept testing data into clear, confident stories and decisions.
Conditionally formatted tables that highlight the strongest as well as the underperforming concepts across key measures.
A flexible, stimulus-specific block enabling consistent evaluation across concepts while allowing broader questions to be asked before or after the stimulus.
Supporting single-exposure (monadic), multi-exposure (sequential monadic), pre-post formats, and a wide range of stimuli types.
Auto-generated metrics like Top 2 Box, Bottom 2 Box, and top/bottom attributes and themes — fully customizable to fit the needs of each study.
From creative to packaging, Knit’s concept testing adapts to every stage of your brand’s journey — delivering fast, rigorous insights powered by real consumer voices.
Refine ads and messaging with consumer-driven clarity.
Validate new product ideas before launch with confidence.
Test brand narratives to ensure relevance and resonance.
Gauge demand and fine-tune services for market fit.
Optimize digital experiences through real user feedback.
Evaluate packaging appeal, usability, and purchase impact.
Learn how NASCAR gathered, cut, and analyzed fan and non-fan input at scale to guide its in-season tournament launch strategy with the help of Knit.
Discover how you can test concepts faster, with deeper insights and greater confidence.
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Concept testing can feel complex, but it doesn’t have to be. This FAQ section covers the details behind Knit’s approach — from monadic vs. sequential designs to video-based qual — helping you see why leading brands trust Knit to guide smarter decisions.