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New Release: Announcing Knit’s DIY Video Insights platform equipped with AI Thematic Analysis (servicing ages 13-65yo)

Insights for a digitally native world

Knit’s Capabilities

Knit is an end-to-end Insights Platform combining the power of Quant + Video to help brands better understand this next generation of consumers

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We’re much bigger than just Gen Z

The Knit Panel

Knit’s panel gives you on-demand access to over 5,000,000 consumers (aged 13-65) that you can tap into for real thoughts, feedback and opinions on-demand. We offer an unlimited set of custom screeners and termination questions, including geo, interests, behaviors, demographics & more, to ensure you always get feedback from your ideal audience. Our AI-powered respondent & video qualification ensures data quality is heavily vetted across 10+ key metrics – so you always have data you can trust.

Methodologies for a digitally native world

Quant, Qual & Video Research

Every Knit study utilizes the power of Quant + Video data – so you can always answer the “what” and the “why” of all your biggest questions. Our platform allows you to tap into 100+ quantitative question varieties including Conjoint/Maxdiff, Heat Map, Pick Group & Rank, Matrix & more. Dig deeper into your consumer questions with each study by gathering 100’s of video respondents within hours (worth 6x richer data than other qualitative insights).

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Capabilities of the Knit platform Screenshots

Quick insights without compromise

Knit’s Analytics Tools

The Knit platform combines your quant and video data into one clean dataset and dashboard, allowing you to easily cut your quant data by themes from your voice of consumer videos or vice versa. This marriage of quant + qual supercharges your understanding of the customer for the digital native world, and with Knit’s AI Research Assistant, reporting takes just minutes as our tech does all the heavy lifting and video analysis for you.

Capabilities of the Knit platform Screenshots

AI Theme Identification

Knit’s AI theme identification – built on a model that pulls out key themes, not keywords – equips you to make more meaningful decisions on your qual data at-scale.

Capabilities of the Knit platform Screenshots

AI Research Assistant

Knit’s GPT-3 powered AI Research Assistant not only uncovers and quantifies key themes from your studies, but also generates written summaries of key findings.

New: AI-powered survey generation from scratch!

Capabilities of the Knit platform Screenshots


Knit’s no-code video editing and storytelling tools allow you to clip, compile and share powerful customer stories & showreels across your team bringing the voice of your consumer to life.

You Have The Question About Gen Z, We Have The Answer

Plus we will get it to you in less than 48 hours

Have a burning question about Gen Z?

Schedule a demo to see how Knit can help

Once you submit the form, you’ll be directed to a calendar to book time directly with our team, if you’d like!