Audience intelligence at the speed of content.
By the time traditional research delivers, the content window has closed. Knit gives media and entertainment teams the qual and quant they need to greenlight smarter, understand audiences deeper, and move at the speed their business requires.
Research that keeps pace with your business
Insights teams in media & entertainment are under more pressure than ever. More decisions, faster timelines, fewer resources. Here’s where we help most.
Content cycles move faster than research
Audiences are fragmented and preferences shift fast. By the time traditional research delivers, the moment to act has passed.
Every greenlight is a high-stakes bet
Greenlighting content or expanding IP is a high-stakes bet. Leadership wants data-backed justification — not gut instinct — before committing.
Subscriber churn is top of mind
Subscriber churn is top of mind. As media companies bundle and acquire, understanding what keeps subscribers — and why they leave — is a top priority.
Your hardest audiences are your most important
Kids, parents, and niche fan segments are notoriously hard to reach, but often the audiences that matter most for content and licensing decisions.
From audience tracking to IP testing — all in one place.
Audience & Viewership (A&U)
Understand who’s watching, how they’re watching, and what’s driving their media habits across platforms.
Media consumption habits
Platform and viewing trends
Multi-channel engagement
Youth and family tracking
Content discovery paths
Content & IP Development
Pressure test content concepts, characters, and franchise expansions before you commit.
Content concept testing
IP and franchise testing
Character affinity research
Fandom expansion studies
Spinoff validation
Portfolio & Brand Strategy
Optimize bundles, pricing, and positioning to maximize the value of your full asset portfolio.
Bundle optimization
Pricing elasticity
Churn driver analysis
Licensing and partnership fit
Marketing & Ad Sales
Validate messaging and creative, prove ad impact, and give your sales team the audience insights advertisers need.
Ad recall and impact testing
Creative and promo testing
Brand lift measurement
Campaign planning
Sponsorship evaluation
How ESPN is leveraging end-to-end AI to keep a pulse on youth fandom
Lauren Keiling, Sr. Director of Fan & Marketplace Insights at ESPN, sits down with Knit Co-Founder & CEO, Aneesh Dhawan, to show off how Knit's Researcher-Driven AI platform is helping ESPN to keep a pulse on youth fandom. Aneesh and Lauren dive into how Researcher-Driven AI is allowing for ESPN to run more efficient end-to-end research on the youth market (under 18) and bring their voices to life through research.
