Shopper insights that keep pace with the floor.
Retail insights teams are stretched across marketing, merchandising, and store ops — fielding more requests than they can deliver. Knit acts as a force multiplier: helping you say yes to more projects, reach harder audiences, and bring the shopper voice into every stakeholder conversation.
Research that keeps pace with your business
Insights teams in retail are under more pressure than ever. More decisions, faster timelines, fewer resources. Here’s where we help most.
Extreme convenience vs. service
Shoppers expect extreme convenience AND extreme service. You need to understand where to invest.
Conversion pressure across channels
Conversion and basket size are under pressure. With shakeups like TikTok Shop, you need to evolve your channel strategy beyond the status quo.
Owned brand competition is intensifying
Owned brands are moving upmarket, meaning fiercer competition than ever with national brands, and new paths to growth for retailers.
More requests, same team
Too many requests, not enough resources. Insights teams are taking orders from every direction and need a way to do more without adding headcount.
From shopper journey to store experience design – the full range of retail research.
Shopper Insights & Path to Purchase
Understand why shoppers choose you — or don’t — and what drives conversion and share of wallet.
Shopper journey research
Channel preference
Conversion drivers
Competitive shopping behavior
Basket analysis
Store Experience & Format Research
Test store layouts, in-store experiences, and format innovations with agile, video-based methods.
Store design research
In-store video diaries
Format testing
Department and category optimization
Private Label & Owned Brand Strategy
Fuel your owned brand growth with insights on positioning, perception, and whitespace.
Private label perception
Owned brand positioning
National brand comparison
Premium tier opportunities
Brand & Customer Understanding
Deep dive on your customer and brand perception — especially for hard-to-reach audiences.
Brand perception studies
Customer segmentation
Loyalty drivers
Hard-to-reach audience research
Attitudes and usage studies
What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”
What people are saying about Knit
