How Qual-at-Scale Unlocks New Research Opportunities at BCG

Kelly Kutas, Director of BCG’s Center for Customer Insight, joins Knit Co-Founder and CEO, Aneesh Dhawan, to show off how BCG is leveraging Knit’s researcher-driven AI across both quant and qual research to drive strategy across BCG’s client portfolio. Kelly and Aneesh dive into how the Knit platform helps accelerate speed-to-insight across a number of use cases and industries – from brand positioning to innovation and EX optimization.