How T-Mobile Taps into Researcher-Driven AI for Qual/Quant Insights

Tara Kenneway, Senior Brand Strategist and Insights at T-Mobile, joins Knit Co-Founder and CEO, Aneesh Dhawan, to show off how T-Mobile is leveraging Knit's Researcher-Driven AI to drive Quant + Qual Insights. Tara and Aneesh dive into how the Knit platform helps T-Mobile improve their sample quality and trust, bring the voice of the customer into their research, and accelerate speed to insight across a number of use cases – from brand strategy to concept testing.