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Generation Z

Reports & Events

As Knit sets its mark in developing Next Gen Insights technology, we look ahead to the next generation of consumers as well – Gen Z. Get access to the latest insights and reports from Knit’s panel of 1,000,000+ Gen Z consumers and hear directly from experts on this generation – as well as from Gen Z themselves.

Featured Videos

Video Interview

Nascar and Knit

Video Seminar

Unprecedented Speed to Insight

Featured Gen Z Reports

2022 Research Report

Gen Z Social Media Trends

2022 Research Report

Youth Sports Culture Report

2022 Research Report

Gen Z’s Brutal Feedback on Your Marketing

2022 Research Report

Gen Z Restaurant & Dining Trends

Webinar & Panel Recording

Gen Z & Alcohol

Webinar & Panel Recording

Gen Z Experts: Ask Us Anything

2022 Research Report

Gen Z’s Thoughts on the Hottest Topics in Sports

2022 Research Report

Gen Z’s Thoughts on CSR & Sustainability in Sports

2022 Research Report

Gen Z vs Millennial Apparel & Fashion Trends

2021 Research Report

Gen Z’s Money Management Report

2022 Research Report

Generation Moderation?

Webinar & Panel Recording

Gen Z: Sports Fans of the Future

Webinar & Panel Recording

Gen Z’s New Reality
Amid COVID

2020 Research Report

How Social Distancing is Affecting Gen Z

Webinar & Panel Recording

Growing Gen Z Fandom through Social & Digital Channels

2022 Research Report

Youth Snacking Trends Report

2022 Research Report

Youth Metaverse & NFT Report

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