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Gen Z Expert Panel:

Ask Us Anything

Full Recording Available On-Demand

Dig deep into all things Gen Z through Knit’s most recent “Ask Me Anything” webinar with our panel of Gen Z experts who answered our participants’ most pressing questions on this next generation of consumers.

Hear directly from our panelists, who’ve built campaigns for the likes of McDonalds, The North Face, The Olympic Games and more, on how your brand can win over your Gen Z consumers.

Gen Z Expert Panelists Include:

Jake Bjorseth

Founder of Gen Z Agency, Trndsttrs, & Leading Voice on Gen Z

Jake is the Founder & CEO of Gen Z Ad Agency, Trndsttrs, specialized in helping brands understand and reach Gen Z. Day-to-day, he guides a 24 person team of 20-somethings building campaigns for brand partners like McDonald’s, UnitedHealthCare, The North Face, Denny’s, and more. Jake also hosts the Trndsttrs Podcast featuring CMO guests from the likes of Coca Cola, IBM, Facebook, Amazon, and 50 more episodes with marketing executives from your favorite brands.

Mark Beal

Gen Z Expert, Author, Professor & Keynote Speaker

Before authoring his most recent book, Engaging Gen Z, Mark Beal served as a public relations practitioner and marketer for more than 25 years, developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, NCAA March Madness, US Open Tennis and The Rolling Stones.

He collaborates daily with Gen Z as a full-time professor of practice in public relations in the Rutgers University School of Communication & Information.

Aneesh Dhawan

Knit CEO & Gen Z Expert and Entrepeneur

Aneesh Dhawan is the current CEO and Founder of Knit, a Gen Z intelligence platform. At the age of 16, Aneesh launched his first company, a cause-marketing agency called Feed A Friend. Two years later he started his current venture, Knit, the platform helping brands like Vita Coco, Soylent, and Ecolab engage and understand the next generation of consumers. Aneesh has grown the company from a dorm room project to a Techstars-backed, technology company with over $2M in venture funding and a team of 15.

Have a burning question about Gen Z?

Knit provides on-demand access to over 1,000,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.

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