2022 Research Report

2022 Research Report

Gen Z’s

Gen Z’s

Thoughts on the Hottest Sports Topics

What exactly is affecting the downturn in this next generation’s sports fandom? How does Gen Z feel about some of the hottest topics in the sports world – like streaming rights, robo refs, marijuana usage and adoption of the metaverse? Download our free report to find out what this generation has to say about the major topics affecting teams, leagues and sponsors alike.

Complete the form below to access report:

Get answers to questions like:

📈 What sports leagues are creating the most avid fans out of Gen Z?

❤️ What really drives Gen Z’s fandom for particular athletes?

❌ What controversial topics in the world’s most popular sports do Gen Z actually prefer to maintain?

🔥 What is Gen Z’s appetite for emerging tech in the sports world, like NFT’s and the metaverse?

Take a peek inside the report:

Have a burning question about Gen Z?

Knit provides on-demand access to over 1,000,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.