In today’s world, where data-driven decisions are the norm, integrating video into your quantitative research strategy can provide a transformative edge. Traditionally, quantitative research has relied heavily on numbers and statistical significance to inform decisions. However, video is emerging as a powerful tool to complement and enhance these data-driven insights.
The Power of Video
In a new corporate and technological age where speed meets the demand for deeper insights, video is transforming market research. No longer is it enough to just bring the hard data into the room alongside stakeholders. And through the development and expanded application of AI, prior limitations of leveraging asynchronous video responses have become a thing of the past – and qual-at-scale has now become a capability worth integrating within nearly every quant study.
In our latest whitepaper, we cover off on where we've seen many of their largest partners, like Mars Wrigley, ESPN, and T-Mobile, leveraging video to transform their quant research, including:
