What beverage is the average American reaching for in summer 2025? We surveyed 500+ U.S. adults to find out. In this report, we uncover how people use both alcoholic and non-alcoholic beverages to relax. The data reveals clear patterns: taste drives choice, emotional payoff matters more than alcohol content, and a growing number of consumers are drinking with intention, not out of habit. Whether you're building a beverage brand or repositioning an existing one, our latest report offers insights and recommendations for capitalizing on the average consumer's search for daily moments of rest, reward, and ritual.
In a year marked by rising health consciousness, shifting social dynamics, and a growing interest in mindful living, we wanted to understand how these forces are reshaping beverage choices. Are people drinking less? Reaching for non-alcoholic options? Still loyal to old favorites?
We surveyed 502 U.S. adults to find out.In this report, we’ll cover:
And more.
