🛒 Purchasing Insights: Find out how much Gen Z is spending and where they’re spending it.
🍹 Consumption Insights: Hello seltzer, so long, beer? A by-the-numbers look at how Z drinks differently.
🏆 Gen Z’s Top Alcohol Brands: 60+ alcohol brands that Generation Z keeps in stock, and why they love them.
🙅♀️ Abstention Insights: Why Gen Z drinks less alcohol than Millennials, and what they’re drinking instead.