Before authoring his most recent book, Engaging Gen Z, Mark Beal served as a public relations practitioner and marketer for more than 25 years, developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, NCAA March Madness, US Open Tennis and The Rolling Stones.
He collaborates daily with Gen Z as a full-time professor of practice in public relations in the Rutgers University School of Communication & Information. Mark’s ongoing primary research of Gen Z has led to keynote speeches with the American Marketing Association, Association of National Advertisers as well as corporations, brands, sports leagues conferences and agencies.
Mark’s previous book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, captured the attention of media, marketers and employers nationwide as the oldest Gen Zers join the workforce and the entire Gen Z cohort becomes the primary focus of corporations and brands.
Mark features his interviews with Gen Z on his YouTube series, Mark Beal: Gen Z From A To Z. To learn more, visit, https://www.markbealspeaks.com/.