2022 Research

Youth Sports Culture Report

Gen Z vs Millennials

What’s causing youth fandom to shift across leagues? What impact do sports play in the world of music, fashion and even social activism for these generations? What does this all mean for sponsors in the space? Download our free report to find out what this generation – and the Millennials who came before – have to say about sports’ impact on culture and sponsorships.

Complete the form below to access report:

Get answers to questions like:

📈 What sports leagues are “up & coming” and which are declining in popularity?

😎 Where do sports leagues stack up in driving day-to-day culture for these generations?

👟 What sports league has the biggest impact on fashion and style for Gen Z & Millennials?

💸 What are Gen Z’s most top-of-mind and memorable sports sponsors?

Take a peek inside the report:

Have a burning question about Gen Z?

Knit provides on-demand access to over 1,000,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.