Staple shopping looks routine from the outside — but walk the aisles with a real shopper and you'll see something far more active. Every trip involves small calculations: checking stock, comparing prices, weighing promotions, deciding whether to stick with a brand or try something new. This report, powered by Knit's shop-along methodology, captures those moments in real time — before the store, inside the aisles, and after checkout — so you can see exactly how decisions get made where it matters most.