Blue can of Schilling Hard Cider with 'Local Legend' label next to a computer screen displaying a consumer insights report for Schilling Hard Cider.
guiding brand strategy with confidence

How Schilling Cider Uses Researcher-Driven AI

Discover how Knit’s Researcher-Driven AI helped Schilling Cider uncover the “why” behind their growth and guide a full rebrand — all while changing how the company thought about insights.

"Knit changed everything for me. As a team of one, I finally had a platform that could flex with me — whether I had 20 minutes between meetings or needed a partner to help keep things moving.

I could dig into data when curiosity struck, see insights in real time, and actually feel connected to the people behind the numbers. We didn’t just get data — we got understanding.”
Black-and-white portrait of a woman with long dark hair wearing a black turtleneck and a patterned skirt, smiling with hands on hips.

Rachel Thomas

CMO