New Knit Data Featured in Ad Age, Plus Insights from Knit CEO

November 22, 2024

Knit CEO, Aneesh Dhawan, sat down with Ad Age recently to give his take on why boxing and the UFC are increasingly resonating with his generation – Gen Z.

Knit Gen Z Insights Featured in Ad Age Boxing Article

Featured in Ad Age:

New Insights on Gen Z x Combat Sports

Knit CEO,Aneesh Dhawan, sat down withAd Agerecently to give his take on whyboxingand theUFCare increasingly resonating with his generation – Gen Z.Check out their latest piece, which also features our most recent Gen Z study, digging deep into how Gen Z is fueling boxing's comeback:https://adage.com/article/cmo-strategy/gen-z-fueling-boxings-comeback-bringing-new-branding-opportunities/2338706Read More