January 7, 2025
Knit CEO, Aneesh Dhawan, sat down with Ad Age recently to give his take on why boxing and the UFC are increasingly resonating with his generation – Gen Z.
Knit CEO,Aneesh Dhawan, sat down withAd Agerecently to give his take on whyboxingand theUFCare increasingly resonating with his generation – Gen Z.Check out their latest piece, which also features our most recent Gen Z study, digging deep into how Gen Z is fueling boxing's comeback: https://adage.com/article/cmo-strategy/gen-z-fueling-boxings-comeback-bringing-new-branding-opportunities/2338706
