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February 26, 2025 8:00 AM
Sarah Kling, Sr. UX Researcher at Amazon, sits down with Knit Co-Founder & CEO, Aneesh Dhawan, to show off how Knit's Researcher-Driven AI platform is allowing Amazon to run faster and more effective quant + qual in a single study. Aneesh and Sarah dive into how Researcher-Driven AI is allowing for Amazon to get to "report-ready insights" to drive quicker decisions – while overviewing real world insights and findings uncovered through the Knit platform.
Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.
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