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St. Patrick’s Day is A Top 3 ‘Drinking Holiday’ for Gen Z

Mar 17, 2022 | Gen Z Insights, Statistics Snapshot

Statistics Snapshot: How Gen Z Celebrates St. Patrick’s Day It’s St. Patrick’s Day, everybody, and you know what that means! Time to head to mass and maybe attend a nice traditional céili with your immediate family before enjoying a delicious lenten meal of fish...

How to Identify — And Avoid — Survey Bias in Market Research

Feb 16, 2022 | Quant and Qual Analysis, Video Research

How to identify — and avoid — survey bias in market research In today’s data-driven world, having a wealth of quality information is more important than ever. Businesses need to understand their consumers, politicians need to understand their constituents, consumers...

3 Things We Learned About Gen Z & Premium Liquor

Feb 8, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights

Gen Z Video Insights 3 Things We Learned About Gen Z & Premium Liquor The most expensive premium liquor that you could (in theory, but perhaps not in practice) buy right now is Isabella’s Islay, a single malt Scotch whisky. For just 120,024 payments of...

Knit’s Year In Review: 2021 Wrapped

Dec 31, 2021 | Knit Updates, Video Research

That’s a Wrap Knit’s Year In Review: How We Spent 2021 What is it about the end of the year that turns the whole internet into data documentarians, content curators, and kids with sticks ready to ruin wet concrete by scrawling “we were here”? We’re...

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St. Patrick’s Day is A Top 3 ‘Drinking Holiday’ for Gen Z

How to Identify — And Avoid — Survey Bias in Market Research

3 Things We Learned About Gen Z & Premium Liquor

Knit’s Year In Review: 2021 Wrapped

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