Sep 7, 2022 | Gen Z Insights, Statistics Snapshot
How Representation Affects Hispanic Gen Zers Favorite Media Properties ¡Vamos! We’re going to jump into everything we learned from our recent survey with Hispanic Gen Zers on their media consumption. No boring stats here. Leave the aburrimiento behind. And no more... Sep 7, 2022 | Gen Z Insights, Statistics Snapshot
How Representation Affects Black Gen Zers Favorite Media Properties What do Ariana Grande, Criminal Minds, and ESPN have in common? We’ll let you ponder on that one. No, it’s not a trick question. If you’ve had your coffee this morning, you’re probably rolling your... Sep 7, 2022 | Gen Z Insights
Testing Gen Z’s BullS*** Meter on Your Marketing Knit CEO, Aneesh Dhawan, at YMS London 2022 If you haven’t learned by now: Marketing to Gen Z is HARD. They’ll call bull sh** on you in a second and will cancel your brand in a heartbeat. That’s why brands that... Jul 22, 2022 | Gen Z Insights
Gen Z on Finance Knit CEO, Aneesh Dhawan, at Silicon Valley Summit Knit CEO, Aneesh Dhawan, ventured out to sunny San Francisco to speak at Plug and Play Venture’s Silicon Valley Summit for a fireside chat on the importance of social media... May 25, 2022 | Gen Z Insights
What’s on Gen Z’s Bar Cart? A look inside Gen Z’s alcohol preferences Going to the bar isn’t what it used to be, at least not for Gen Z. And we’re not even talking about metaverse pub-crawls (yes, those do exist). It’s simpler than that. Beer is no longer the... Apr 19, 2022 | Gen Z Insights
‘Woke’ Fashion Trends & Gen Z What does this next generation really think of fashion’s hottest topics? Gen Z is often seen as an open-minded, more fluid generation, especially when it comes to sexuality, gender, and self-expression. They are in other words... 