Sep 28, 2022 | Gen Z Insights, Statistics Snapshot
Email vs SMS: How Gen Z Prefers to Engage with Brands It’s time for another round of versus. Today the question is: how does Gen Z prefer to engage with brands? Is it all about the emails? The text messages? We did a study with 122 Gen Z respondents ages 18-25 who...
Sep 7, 2022 | Gen Z Insights, Statistics Snapshot
How Representation Affects Hispanic Gen Zers Favorite Media Properties ¡Vamos! We’re going to jump into everything we learned from our recent survey with Hispanic Gen Zers on their media consumption. No boring stats here. Leave the aburrimiento behind. And no more...
Sep 7, 2022 | Gen Z Insights, Statistics Snapshot
How Representation Affects Black Gen Zers Favorite Media Properties What do Ariana Grande, Criminal Minds, and ESPN have in common? We’ll let you ponder on that one. No, it’s not a trick question. If you’ve had your coffee this morning, you’re probably rolling your...
Sep 7, 2022 | Gen Z Insights
Testing Gen Z’s BullS*** Meter on Your Marketing Knit CEO, Aneesh Dhawan, at YMS London 2022 If you haven’t learned by now: Marketing to Gen Z is HARD. They’ll call bull sh** on you in a second and will cancel your brand in a heartbeat. That’s why brands that...
Jul 22, 2022 | Gen Z Insights
Gen Z on Finance Knit CEO, Aneesh Dhawan, at Silicon Valley Summit Knit CEO, Aneesh Dhawan, ventured out to sunny San Francisco to speak at Plug and Play Venture’s Silicon Valley Summit for a fireside chat on the importance of social media...
May 25, 2022 | Gen Z Insights
What’s on Gen Z’s Bar Cart? A look inside Gen Z’s alcohol preferences Going to the bar isn’t what it used to be, at least not for Gen Z. And we’re not even talking about metaverse pub-crawls (yes, those do exist). It’s simpler than that. Beer is no longer the...
