Mar 15, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights
Statistics Snapshot 3 Things to Know About Gen Z Women & Online Shopping We’ve had retail on the brain lately. It’s not like you can blame us, since we just wrapped up our massive 2022 Gen Z vs Millennial Apparel & Fashion Report. It’s pretty heavy on...
Mar 10, 2022 | Gen Z Insights, Voice of Consumer Insights
Gen Z Celebrities: What’s With All These Famous TikTokers Going Mainstream? Gen Z knows exactly what they want and need from both social platforms and big brands, and in case you somehow haven’t heard, apps like TikTok hold the key to dialing into those...
Mar 1, 2022 | Video Research, Voice of Consumer Insights
Gen Z Video Insights: The Appeal of Plant-Based Meat A decade ago, meat came exclusively from animals, as far as most people were concerned. Most Americans hadn’t even heard of plant-based meats, although meat alternatives and “meatless meats” have existed in...
Feb 8, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights
Gen Z Video Insights 3 Things We Learned About Gen Z & Premium Liquor The most expensive premium liquor that you could (in theory, but perhaps not in practice) buy right now is Isabella’s Islay, a single malt Scotch whisky. For just 120,024 payments of...
Jan 7, 2022 | Gen Z Insights, Voice of Consumer Insights
What’s New With Gen Z and the Metaverse? Knit’s January 2022 Check-in Paris Hilton rang in New Year’s 2022 on a digital island. She ignored her normal DJ gigs, worth a million each, and instead entered the Metaverse. Her fans bought digital clothing and...
Jun 15, 2021 | Gen Z Insights, Voice of Consumer Insights
The Importance of Storytelling through Video in Consumer Insights It’s the worst kept secret across consumer-facing industries that, over the last few years, video has exploded in importance. Although the pandemic shuttering employees and customers inside certainly...
