Jun 15, 2021 | Gen Z Insights, Voice of Consumer Insights
The Importance of Storytelling through Video in Consumer Insights It’s the worst kept secret across consumer-facing industries that, over the last few years, video has exploded in importance. Although the pandemic shuttering employees and customers inside certainly...
May 12, 2021 | Gen Z Insights, Voice of Consumer Insights
Gen Z Video Insights: Why Gen Z isn’t engaging with Sports We’ve been adamant about the problem the sports industry is facing with Gen Z (see here, here and here). Only 25% of zoomers watch sports at least once a week, and nearly 40% watch none at all. And...
Apr 15, 2021 | Gen Z Insights, Voice of Consumer Insights
Gen Z Video Insights: Money Management & Budgeting Let us whisper these two words, “Generation Z.” What comes to mind? Hopefully, it’s no longer pre-teens or adolescents. Gen Z is entering adulthood and quickly becoming a substantial part of the...
