Knit
  • Capabilities
  • Case Studies
  • Insights
    • Reports & Events
    • Blog
  • Contact
Select Page

Statistics Snapshot: How Gen Z Women Shop Online

Mar 15, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights

Statistics Snapshot 3 Things to Know About Gen Z Women & Online Shopping We’ve had retail on the brain lately. It’s not like you can blame us, since we just wrapped up our massive 2022 Gen Z vs Millennial Apparel & Fashion Report. It’s pretty heavy on...

So, What’s With All These Famous TikTokers Going Mainstream?

Mar 10, 2022 | Gen Z Insights, Voice of Consumer Insights

Gen Z Celebrities: What’s With All These Famous TikTokers Going Mainstream? Gen Z knows exactly what they want and need from both social platforms and big brands, and in case you somehow haven’t heard, apps like TikTok hold the key to dialing into those...

Gen Z Video Insights: The Appeal of Plant-Based Meats

Mar 1, 2022 | Video Research, Voice of Consumer Insights

Gen Z Video Insights: The Appeal of Plant-Based Meat A decade ago, meat came exclusively from animals, as far as most people were concerned. Most Americans hadn’t even heard of plant-based meats, although meat alternatives and “meatless meats” have existed in some ...

3 Things We Learned About Gen Z & Premium Liquor

Feb 8, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights

Gen Z Video Insights 3 Things We Learned About Gen Z & Premium Liquor  The most expensive premium liquor that you could (in theory, but perhaps not in practice) buy right now is Isabella’s Islay, a single malt Scotch whisky. For just 120,024 payments of...

What’s New With Gen Z and the Metaverse?

Jan 7, 2022 | Gen Z Insights, Voice of Consumer Insights

What’s New With Gen Z and the Metaverse? Knit’s January 2022 Check-in Paris Hilton rang in New Year’s 2022 on a digital island. She ignored her normal DJ gigs, worth a million each, and instead entered the Metaverse. Her fans bought digital clothing and...

The Importance of Storytelling through Video in Consumer Insights

Jun 15, 2021 | Gen Z Insights, Voice of Consumer Insights

The Importance of Storytelling through Video in Consumer Insights It’s the worst kept secret across consumer-facing industries that, over the last few years, video has exploded in importance. Although the pandemic shuttering employees and customers inside certainly...
« Older Entries
  • Newsletter Sign Up
  • Terms and Conditions
  • Privacy Policy
  • Facebook
  • Twitter
  • Instagram
© Copyright 2021 Knit | All Rights Reserved