![Knit Gen Z Female Shopper Insights gen z women shop online](https://goknit.com/wp-content/uploads/2022/03/Knit-Gen-Z-Female-Shopper-Insights.jpg)
Statistics Snapshot
3 Things to Know About Gen Z Women & Online Shopping
Ipso facto, lots of shopping, lots of shopping data, big honkin’ reports.
But we digress. What we’re trying to say is that after crunching all those numbers, we thought we’d take a little break by zooming in on a particular subset of those possible shoppers — female-identifying Gen Z clientele — and one particular subset of shopping destinations — the online kind — expand past apparel purchases, and see what we find. Now, doesn’t that sound relaxing?
So, without further ado: get in loser*, we’re going shopping.
![Knit Gen Z Female Shopping Stat 1 58.5% of Gen Z females have bought from a brand's website in the past 90 days](https://goknit.com/wp-content/uploads/2022/03/Knit-Gen-Z-Female-Shopping-Stat-1.jpg)
![Knit Gen Z Female Shopping Stat 2 41.9% of Gen Z females said that they were very likely to purchase a product based on what they see read or hear on social media](https://goknit.com/wp-content/uploads/2022/03/Knit-Gen-Z-Female-Shopping-Stat-2.jpg)
![Knit Gen Z Female Shopping Stat 3 92% of Gen Z gemales said that social media was very influential to their decision to purchase from a new brand for the first time](https://goknit.com/wp-content/uploads/2022/03/Knit-Gen-Z-Female-Shopping-Stat-3.jpg)
*We’re sorry. You’re no loser. We love you all.
![Knit Homepage Hero Images 3](https://goknit.com/wp-content/uploads/2020/12/Knit-Homepage-Hero-Images-3.png)
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