Mar 1, 2022 | Video Research, Voice of Consumer Insights
Gen Z Video Insights: The Appeal of Plant-Based Meat A decade ago, meat came exclusively from animals, as far as most people were concerned. Most Americans hadn’t even heard of plant-based meats, although meat alternatives and “meatless meats” have existed in...
Feb 8, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights
Gen Z Video Insights 3 Things We Learned About Gen Z & Premium Liquor The most expensive premium liquor that you could (in theory, but perhaps not in practice) buy right now is Isabella’s Islay, a single malt Scotch whisky. For just 120,024 payments of...
Jan 7, 2022 | Gen Z Insights, Voice of Consumer Insights
What’s New With Gen Z and the Metaverse? Knit’s January 2022 Check-in Paris Hilton rang in New Year’s 2022 on a digital island. She ignored her normal DJ gigs, worth a million each, and instead entered the Metaverse. Her fans bought digital clothing and...
Jun 15, 2021 | Gen Z Insights, Voice of Consumer Insights
The Importance of Storytelling through Video in Consumer Insights It’s the worst kept secret across consumer-facing industries that, over the last few years, video has exploded in importance. Although the pandemic shuttering employees and customers inside certainly...
May 12, 2021 | Gen Z Insights, Voice of Consumer Insights
Gen Z Video Insights: Why Gen Z isn’t engaging with Sports We’ve been adamant about the problem the sports industry is facing with Gen Z (see here, here and here). Only 25% of zoomers watch sports at least once a week, and nearly 40% watch none at...
Apr 15, 2021 | Gen Z Insights, Voice of Consumer Insights
Gen Z Video Insights: Money Management & Budgeting Let us whisper these two words, “Generation Z.” What comes to mind? Hopefully, it’s no longer pre-teens or adolescents. Gen Z is entering adulthood and quickly becoming a substantial part of the...
