Quant and Qual Analysis Archives - Knit

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The State of AI in the Insights Industry

Jul 16, 2024 | AI, Quant and Qual Analysis

The State of AI in the Insights Industry It’s difficult to consume any content lately that doesn’t have a hot take on AI: what it really is, how it’s influencing any given industry, and what it all means for the future, especially the future of work. The Insights...

How to Identify — And Avoid — Survey Bias in Market Research

Feb 16, 2022 | Quant and Qual Analysis, Video Research

How to identify — and avoid — survey bias in market research In today’s data-driven world, having a wealth of quality information is more important than ever. Businesses need to understand their consumers, politicians need to understand their constituents, consumers...

Tagging Taxonomy – Coding Qualitative Data

Dec 15, 2021 | Quant and Qual Analysis

Tagging Taxonomy: Coding Qualitative Data As brands seek to keep up with their consumers’ demands, needs, and desires, they’ll need to look far beyond the scope of the occasional quantitative survey or market trend report. Brands now have the opportunity to hear real...

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