Oct 2, 2024 | Featured, Quant and Qual Analysis, Voice of Consumer Insights
In the most apparent news of the day: The market research industry is undergoing a significant transformation. Over the last decade, we’ve seen a space traditionally owned by agencies and full-service market research firms, blossom into a range of DIY research...
Oct 2, 2024 | Quant and Qual Analysis, Video Research, Voice of Consumer Insights
In the ever-evolving digital landscape, where content is abundant and competition is fierce, understanding what drives podcast audience engagement is essential for success. Insights from Westwood One’s study with Knit provide a comprehensive examination of why podcast...
Sep 30, 2024 | Featured, Quant and Qual Analysis, Voice of Consumer Insights
AI has seen a boom within the market research space over the last two years. But the resounding feedback we’ve heard is that it’s never truly producing quality outputs that are usable at first pass. We often hear: The AI is “out-of-the-box”:...
Sep 25, 2024 | Quant and Qual Analysis, Voice of Consumer Insights
In the high-stakes world of Olympic advertising, understanding what makes an ad resonate with viewers is crucial for creating memorable and impactful campaigns. With billions of eyes on the games, advertisers have a unique opportunity to engage audiences in ways that...
Sep 18, 2024 | Quant and Qual Analysis, Video Research
In today’s world, where data-driven decisions are the norm, integrating video into your quantitative research strategy can provide a transformative edge. Traditionally, quantitative research has relied heavily on numbers and statistical significance to inform...
Jul 16, 2024 | AI, Quant and Qual Analysis
The State of AI in the Insights Industry It’s difficult to consume any content lately that doesn’t have a hot take on AI: what it really is, how it’s influencing any given industry, and what it all means for the future, especially the future of work. The Insights...
