Mar 29, 2022 | Gen Z Insights
Top 10 Books About Gen Z To reach Gen Z you have to know what they’re all about. Members of Gen Z, also called Zoomers, have a different way of seeing the world. Zoomers are growing up, graduating, and entering the workforce at what is arguably the most turbulent...
Mar 22, 2022 | Gen Z Insights
Say What? Knit’s Gen Z Slang Glossary Language changes fast. One day, you’re cringing when corpo copywriting tries to lay down the 411 on you, and the next, you’re at risk of putting out your own cringey copy while you figure out if anyone actually uses...
Mar 17, 2022 | Gen Z Insights, Statistics Snapshot
Statistics Snapshot: How Gen Z Celebrates St. Patrick’s Day It’s St. Patrick’s Day, everybody, and you know what that means! Time to head to mass and maybe attend a nice traditional céili with your immediate family before enjoying a delicious lenten meal of fish...
Mar 15, 2022 | Gen Z Insights, Statistics Snapshot, Voice of Consumer Insights
Statistics Snapshot 3 Things to Know About Gen Z Women & Online Shopping We’ve had retail on the brain lately. It’s not like you can blame us, since we just wrapped up our massive 2022 Gen Z vs Millennial Apparel & Fashion Report. It’s pretty heavy on...
Mar 10, 2022 | Gen Z Insights, Voice of Consumer Insights
Gen Z Celebrities: What’s With All These Famous TikTokers Going Mainstream? Gen Z knows exactly what they want and need from both social platforms and big brands, and in case you somehow haven’t heard, apps like TikTok hold the key to dialing into those...
