1. The Generation Z Guide: The Complete Manual To Understand, Recruit, and Lead the Next Generation
Ryan Jenkins, Amazon — $19.45
2. Generation Z in the Workplace: Helping the Newest Generation in the Workforce Build Successful Working Relationships and Career Paths
Dr. Candace Steele Flippin, Amazon — $12.34
3. Generation Z: A Century in the Making
Corey Seemiller and Meghan Grace, Amazon — $17.25
4. Engaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, Work & School
Mark Beal, Amazon — $15.95
It’s no secret that we’re fans of Mark Beal — we’ve featured his expertise before in our Sports Panel, among other places. If you want more, Engaging Gen Z is a thorough analysis that features Beal’s expertise alongside his co-author Pankowski. This book is for the companies hoping to connect with Gen Z as consumers, and helps identify the Zoomer mindset and ways to engage Zoomers directly through networks they’re familiar with, such as social media. If you hope to market to Gen Z, add this one to your bookshelf.
Bonus: Beal’s newest book, Gen Z Graduates To Adulthood has just released this April! A certain Gen Z Insights provider may or may not be mentioned in it throughout 👀
5. Generation We: The Power and Promise of Gen Z
Anne Marie Hayek, Amazon — $15.94
One of the most recently published books on this list, Hayek has masterfully captured the moments of crisis Gen Z continues to navigate, and how this has drastically affected their priorities. This book dives especially into the simultaneous crises of the pandemic, racial reckoning, and political upheaval. She does not portray Gen Z as idealists but as hardened realists, ready and capable of tackling the seemingly insurmountable issues they’ve faced and continue to experience. This book is an excellent resource at truly grasping the priorities of the Zoomer generation.
6. Gen Z @ Work: How the Next Generation Is Transforming the Workplace
David Stillman & Jonah Stillman, Amazon — $22.35
Generation expert David Stillman teamed up with a natural expert and member of Gen Z — his own 17-year-old son — to create this important work, one of the first that truly analyzed Gen Z’s impact on the so-called “traditional workplace.” This book is based on the first national surveys of Gen Z, along with data from hundreds of CEOs. And because it’s co-authored by a father and son, a natural bridge between the two generations manifests in the work. This one is essential to understanding the newest generation in the workforce.
7. Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
Tim Elmore & Andrew McPeak, Amazon — $17.99
8. Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It
Jason Dorsey & Denise Villa, Amazon — $14.99
Zconomy describes itself as the “ultimate business survival guide”. Over the course of the next 20 years, companies will need to understand Gen Z and how they think or they won’t be able to market to or work with this crucial segment of the population. Based on over 60 generational studies and work with over 500 companies, this book provides an essential roadmap to working with and communication with Zoomers.
9. Marketing to Gen Z: The Rules for Reaching This Vast — And Very Different — Generation of Influencers
Jeff Fromm & Angie Read, Amazon — $14.99
Fromm and Read begin by focusing on the differences in marketing to Millennials vs. Gen Z. The generations have different outlooks, different experiences, and require different strategies to reach. This book hopes to provide concrete steps to do just that. This includes ways to avoid blatant advertising, and instead tap into social influencers. Marketing to Gen Z isn’t like marketing to the generations that came before them, and this book can help businesses stay in the game.
10. Instabrain: The New Rules for Marketing to Generation Z
Sarah Weise, Amazon — $16.52