Knit green logo
Knit Bell Icon | Knit Video Insights Platform & AI Analysis Solutions

NEW: Unparalleled speed-to-insight with Knit’s newest release of AI Contextual Analysis™ for VoC Video & OE Responses

Gen Z Research:

Digging into Gen Z’s Support for Social Good

Our work engaging and understanding the newest generation has brought us closer to learning what makes Gen Z ‘tick.’ A blossoming group tied to individualism with an ever-growing (financial) command for your brand’s attention, Gen Z is unlike any who’ve come before.

And never have we seen a more socially engaged generation. That’s why we’ve decided to dig in and understand more about how Gen Z thinks, shops and supports brands who also back the larger ‘Social Good.’ Dive into the highlights of our most recent study conducted through the Knit Gen Z Intelligence Platform.

 

**Study surveyed 350 18-22-year-olds across 20 U.S. states and 44 universities. The results are representative of U.S. college students under the age of 25 (95% confidence level; 5% margin of error)

 

Subscribe for Gen Z insights delivered weekly.

Get access to our free newsletter to stay a step ahead on Gen Z's latest trends driving the industries of tomorrow.

Share This

Enter your email below to access this video

Enter your email below to access this video