Learn how APB was able to adjust their product strategy, align roadmaps with consumer expectations, and create targeted marketing strategies based on valuable data.
Anything Possible Brands (APB) is a fishing tackle supplier that offers innovative rods, reels, lures, apparel, and more to anglers of all experience levels.
For APB, 2024 was a year of big ideas. The fishing tackle supplier had a list of product concepts they wanted to test with different segments.
Hannah Chapman, Associate Marketing Manager at APB, discovered Knit in her search for a market research partner that could help her team execute a thorough research project quickly.
“Knit stood out to us because of its advanced approach to consumer insights and its ability to provide tailored, data driven results,” she said. “We were particularly impressed with the flexibility and depth of the platform, which allowed us to segment consumers in a way that aligned with our needs.”
The marketing team needed an efficient way to get deep, actionable data on consumer preferences to identify target audiences for each of their product concepts. To get a clear picture of consumer preferences and buying behaviors, APB prompted respondents to:
• Clarify the frequency and nature of their fishing trips
• Identify their preferred shopping channels for fishing equipment
• Discuss the types of fishing gear and equipment they prefer
• Identify reasons why they replace or upgrade their fishing gear
• Offer up their opinions on different rod & reel combo concepts
Total Respondents
Voice of Consumer
Videos Collected
Through qual & quant research, APB was able to:
“Ultimately, these insights strengthened our product-market fit,” said Hannah.
More than a year after the project wrapped, this data still provides value to ABP’s product and marketing teams.
“Beyond optimizing our current approach, the data also revealed new opportunities for future product innovation,” Hannah said.
From individual brand strategy projects to ongoing concept testing studies, the world’s best brands are scaling their insights with efficiency and ease through Knit.
Check out Knit’s Researcher-Driven AI Platform in action.
Submit the form. Grab some time. Let’s chat!
