Knit Bell Icon | Knit Video Insights Platform & AI Analysis Solutions

NEW: “Report-Ready Insights” for quant + qual – guided by Knit’s new Researcher-Driven AI release.

Introducing:

The Researcher-Driven AI Platform

Knit helps researchers run agency-quality quant + qual research at DIY costs, by taking the most time-intensive research tasks off their plate through Researcher-Driven AI.

Get Data In As
Little as 48 Hours

Trusted Research Provider For 100+ Brands

End-to-End Quant + Qual Research

Report-Ready Insights, Within Days

Knit empowers Insights Professionals to conduct well-rounded research in days, not weeks, at a fraction of the cost, without sacrificing depth. Our Researcher-Driven AI adapts to your unique research processes, eliminating time-intensive tasks and delivering comprehensive insights across both Quant and Qual data. With Knit, you gain the freedom to focus on the big picture, driving action and innovation with every study. No more compromises between speed or depth, time or money, or even quant or qual — Knit delivers it all.

Knit’s Researcher-Driven AI

How it Works

  • Build your Research Plan: Give Knit your research objectives, use case, and audience criteria and get an editable draft of your quant + qual questionnaire in minutes.
  • Guide Knit’s AI for Analysis: Review your Knit-generated Analysis Plan prepared to point out key cohorts, desired cuts by question, and guide key questions you’d like Knit to answer through analysis.
  • Field your Study: Send the survey link to your already-built panel or customer list, or let us find respondents for you from our extensive list of global panel partners.
  • Review your Topline Report: Review key insights uncovered by Knit across both quant & qual data, dive deeper and drill down to explore for yourself, or ask Knit to answer any follow up questions you may have.
  • Share Insights with Ease: Present directly through Knit to answer immediate follow ups, or export your key insights into Powerpoint to customize and edit your presentation with ease, and help bring insights to life through the Voice of the Customer with our No-Code Showreel Editor.
Quantity questions and Video question illustrations.

The “What” & “Why” in every study

Research Tailored To Suit Your Needs

Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 sec Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.

The World’s Largest
Gen Z Research Panel

Gen Z Consumers
458458 +

Knit’s panel gives you on-demand access to over 1,000,000 Gen Z respondents that you can tap into for real thoughts, feedback and opinions to guide your product and marketing initiatives. Custom segment and screen candidates based on interests, behaviors, demographics, geo and more to ensure you get feedback from your ideal audience.

Now offering access to 5M+ consumers aged 13-65

Gen Z guy with a football
Gen Z Gym icon
Quantity questions and Video question illustrations.

Quant, Qual & Video Studies

Research Tailored To Suit Your Needs

 

Harness the power of Knit’s Quant + Video solutions to get the “what” and the “why” with every study. Our methodologies support 100+ quantitative question varieties, while combining the power of 30-90 second Voice of Consumer asynchronous video responses to equip you with both hard data and real consumer stories to guide your strategies.

Feedback from Ideation to Execution

On-Demand Insights Solutions

Check out the most common Use Cases Knit’s partners are running through our platform.

Knit Video Insights Use Cases Foundational Insights

Foundational & Behavioral Research

Explore demographics, attitudes & behaviors to understand consumer thoughts on your industry, brand, & products

Knit Video Insights Use Cases Innovation Insights

Innovation & Product Development

Understand consumer behaviors and needs or how they perceive a variety of concepts through qual research & testing

Knit Video Insights Use Cases Concept Testing Research

Concept & Creative Testing

Pit product or marketing concepts and creative against one another for early stage validation and feedback

Knit Video Insights Use Cases Persona and Segmentation Research

Customer Profiling & Segmentation

Identify, segment, and define your target audiences to create an ideal consumer profile

Knit Video Insights Use Cases Sales Enablement Research

Partnerships & Sales Enablement Research

Gather data and collect customer videos to aid in your sales, partnerships and category review presentations

Knit Video Insights Use Cases Custom Qual Research

Fully Customizable Research

Knit’s platform can support an endless number of use cases. Don’t see yours here? Just reach out.

Tap into our 10M+ Panel Network

Survey Your Exact Audience

Reach your exact audience through Knit’s 10,000,000+ consumer panel (ages 5-65+), with custom screeners & termination questions built in based on your needs. Get data you can trust, thanks to our AI-powered respondent & video qualification, vetting respondents across 10+ key metrics. Already have an audience of your own? Plug your own survey and audience into our tech to analyze with Knit’s AI & Reporting.

send a survey now screen

Answers in as little as 48 hours

Make Actionable Decisions Quicker Than Ever

Knit works to keep your business agile, giving you answers to your Gen Z questions in as little as 48 hours. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility. Opt in for Knit’s Fully Managed Services to be paired with a team of dedicated research strategists who’ll handle your full process, from study design and programming to analysis and reporting.

Phone Screenshot showing the data from Gen Z Recordings

Partner Testimonials

What are brands saying about Knit?

"We needed a quick-turn solution to get real, unfiltered, Gen Z consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning for 2022. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward."

Ammar Mahmood testimonial
Ammar Mahmood
JBL Speakers
Global Brand & Marketing Strategy

“Knit's focus on younger consumers and ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target younger consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research from Gen Z.”

Maxwell Miranda Review
Maxwell Miranda
NASCAR
Consumer Insights Manager

“We dig deep into audience data, and we love to talk to our clients customers, but when it comes to younger adults, folks just getting their adulting feet wet, that’s not an easy crowd to get a handle on. How do you get them to share their thoughts on something like finance? How do you know they’re engaged when you actually reach them with questions? Knit alleviated all of that for us.”

Dave Burg Review
Dave Burg
Shepherd
Co-Founder
Shepard A Fixer Co.

Have a project in mind or a question about the platform?

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