AI-powered. Human refined. Get quant + qual in a single survey, AI-powered survey creation, analysis, and reporting, and expert researchers guiding the entire process for a full picture of your consumer.
TRUSTED RESEARCH PROVIDER FOR THE WORLD'S BIGGEST BRANDS
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Knit’s Researcher-Driven AI handles the heavy lift — automating everything from questionnaire creation to reporting. But it’s not just AI.
Every insight is elevated by expert researchers who refine your outputs, add strategic context, and ensure the story your data tells is as smart as it is fast.
End-to-end automation turns days of manual work into minutes — from survey creation to story and reporting. Knit’s AI analyzes, interprets, and brings meaningful themes to light.
Expert researchers tailor every output — refining narratives, elevating insights, and ensuring your deliverables don’t just look smart, but are smart.
Knit’s Researcher-Driven AI Platform empowers researchers through end-to-end AI Insights solutions – freeing up more time to focus on what matters most.
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Let Knit instantly draft a questionnaire that leverages your past research and new objectives – all available in a doc-like editor to edit directly, comment feedback, or circulate with your team. Then, within that same day, your dedicated Knit Researcher will work with you to finalize, program, and launch the survey.
Whether you use your own audience or need more custom access through our global panel network of 65M+, Knit makes fielding effortless. And with both our AI and human researchers checking not just for bots or fraudulent respondents, but for video quality and more, we make sure every respondent passes the "sniff test" so your data is ready to drive impact.
Once your study is completed fielding, Knit’s AI immediately gets to work analyzing both your quant and qual data. Guided by your Knit-Generated Analysis Plan, Knit will prepare key cuts, charts, and more for all of your quant data, while preparing summaries, themes, and sub-themes from your videos or open-ends – with every generated insight cited, sourced, and transparent.
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No more copying/pasting your charts into PowerPoint. With Knit, you can hop right in to review your topline report within 24 hours after fielding – complete with headlines, charts, key takeaways, and even Video Showreels for all of your key research objectives. Present out of Knit to allow for immediate drill-downs & follow-up questions, or export directly into PowerPoint to customize and edit your presentation with ease.
Knit eliminates research’s most time-intensive tasks and delivers report-ready insights across both quant and qual data, so you can conduct more research. More quickly. With more depth.
Knit accelerates the research process and handles the heavy lift end-to-end – from questionnaire to analysis to report export.
Get access to the hard numbers through quant, alongside the “why,” reasoning, and emotions of VOC video-based qual – all in a single study.
Knit uses in-survey video responses to validate that your respondents are who they say they are – reducing fraud, driving higher quality qual, and raising confidence in your results.
What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”
Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”
Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.
Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.
We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”
Putting it simply, "AI-Powered Insights" solutions are falling short. Unintuitive. Inefficient. Uncontrollable – removing the researcher from the parts that matter most. At Knit, we believe in a different path – one that begins with you. Meet Researcher-Driven Al.
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