What streaming services are Americans bingeing — and ditching — in 2025? We surveyed 500+ U.S. adults to find out. In this report, we unpack how consumers are navigating today’s digital ecosystems: from the apps they’re deleting to the subscriptions they’re clinging to. The data paints a nuanced picture—one where time, not just content, is in short supply. Entertainment still reigns, but users are becoming more selective, driven by emotional rewards and subscription fatigue. Whether you're launching a new platform, trying to boost retention, or evaluating your competitive edge, our latest research reveals the habits and headspace shaping how Americans engage with digital content today.
In a time marked by screen fatigue, rising subscription costs, and a growing desire to be more intentional with tech use, we wanted to understand how these forces are reshaping digital habits. Are people spending less time online? Canceling streaming services? Sticking with trusted platforms or exploring new ones?
We surveyed 500 U.S. adults to find out. In this report, we’ll cover:
