Lauren Keiling, Sr. Director of Fan & Marketplace Insights at ESPN, shows off how Knit's Researcher-Driven AI platform is helping ESPN to keep a pulse on youth fandom. Lauren dives into how Researcher-Driven AI is allowing for ESPN to run more efficient end-to-end research on the youth market (under 18) and bring their voices to life through research.
Find out how Knit's Researcher-Driven AI allowed ESPN to bring youth voices to life,
including providing 3 core benefits to ESPN:
How Knit's end-to-end solutions speed up survey to storytelling in every study
How Knit's access to Gen Alpha and Gen Z provide ESPN a pulse on culture
How Knit's AI reporting and video showreels make insights more impactful