Hear Directly from ESPN

How ESPN is leveraging end-to-end AI to keep a pulse on youth fandom

Lauren Keiling, Sr. Director of Fan & Marketplace Insights at ESPN, shows off how Knit's Researcher-Driven AI platform is helping ESPN to keep a pulse on youth fandom. Lauren dives into how Researcher-Driven AI is allowing for ESPN to run more efficient end-to-end research on the youth market (under 18) and bring their voices to life through research.

Why ESPN Turned to Knit

Find out how Knit's Researcher-Driven AI allowed ESPN to bring youth voices to life,
including providing 3 core benefits to ESPN:

AI-powered, End-to-
End Capabilities

How Knit's end-to-end solutions speed up survey to storytelling in every study

Tapping into
the Youth Market

How Knit's access to Gen Alpha and Gen Z provide ESPN a pulse on culture

Easily Bringing those
Voices to Life

How Knit's AI reporting and video showreels make insights more impactful

“Studying Gen Z and Gen Alpha for us has been about big custom, long-term, holistic projects… but we know young people change so fast. The Knit solution has really enabled us to have a more ongoing, quick-turn, longitudinal pulse.

If you think about bigger custom projects, if you’re doing IDIs, getting that depth is going to take a lot more time. Knit enables us to run both quant and qual quickly – and we’re building up a significant sample over time.”

Lauren Keiling

Sr. Director of Fan
& Marketplace Insights