April 1, 2025
there’s an estimated $300 billion of untapped value for companies if they can catch the interest of the Black community, which has been historically underserved
What do Ariana Grande, Criminal Minds, and ESPN have in common? We’ll let you ponder on that one. No, it’s not a trick question. If you’ve had your coffee this morning, you’re probably rolling your eyes right about now. Yes, you got it right. These were all mentioned, among other favorites, when Knit did a survey with Black Gen Zers on their media consumption. We’re deep-diving into all the important facts of what Black Gen Zers actually think.It’s a dive you want to go in on. In fact, there’s an estimated $300 billion of untapped value for companies if they can catch the interest of the Black community, which has been historically underserved. And we found that 17.6% of Black Zoomers don’t think there are media or news sources available that reflect their personal and cultural beliefs.Back to Ariana Grande. She isn’t just one of the favorite musical artists mentioned. She is also one of the favorite celebrities, together with among others, Beyoncé, Zendaya, and Kevin Hart. Fun fact: 6 out of 8 of the top favorite celebrities mentioned were women. Girl Power! Or something like that.We also found that Black Gen Zers are on the nostalgia trip Knit has covered before. They hang out at Central Perk. That is, Friends was one of the go-to shows or shows most recommended to a friend, along with Euphoria, Demon Slayer, Criminal Minds, and Vampire Diaries.
