Sarah Freeark, Director of Brand Marketing for the Truth Initiative, sat down with Knit Co-Founder & CEO, Aneesh Dhawan, at Qual360 in Washington, DC to speak on the importance of centering real quitters' experiences in Truth Initiative's campaigns and solutions, and how the sensitivity of the conversation can make it hard to gain Qual Insights at-scale. The pair discussed how Knit allows Truth Initiative to hear from young people about their journey with tobacco/nicotine – wherever they are most comfortable – to make Qual-at-Scale a real possibility.
March 13, 2024
Washington, DC
