Cassie Jackson, regional manager of innovation insights at Mars, sat down with Knit Co-Founder and CEO Aneesh Dhawan at Quirks Dallas (2024) to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation pipeline. Through the lens of a recent study on the Mints category, Cassie and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Mars, with its application of AI technology from study design to storytelling.
February 28, 2024
Dallas, TX
