AI has seen a boom within the market research space over the last two years. But the resounding feedback we’ve heard is that it’s never truly producing quality outputs that are usable at first pass. We often hear:
- The AI is “out-of-the-box”: the outputs rarely feel useful or custom to your needs.
- The user experience isn’t intuitive: you have to learn new workflows and navigate a subpar experience.
- The technology isn’t intelligent: you still have to dig for insights.
- The efficiency isn’t there: you’re spending too much time editing deliverables.
When solutions complicate your work, they’re not solutions at all. And with that, we’re excited to announce “Report-Ready Insights” guided by Knit’s Researcher-Driven AI.
TLDR:
“Report-Ready Insights” and our new Researcher-Driven AI platform gives you control and customization over Knit’s AI and your research workflow – guided by how you uniquely run research, end-to-end – to get you from research objectives to your topline report just 24 hours after fielding complete.
What’s New with This Version of Knit?
- Knit can now be fully customized to how you uniquely run research – including your workflows, processes, and even questionnaires.
- Knit now generates an editable Analysis Plan, just like an agency would, to guide Knit’s analysis based on your desired cuts and key questions you’d like answered.
- Your insights are report-ready just 24 hours after final N, with a full topline report available for export directly into Powerpoint with key takeaways, recommendations, and VOC showreels included.
- Knit’s Insight Explorer allows you to dive deeper into your quant & qual data while easily updating your slides and insights live, in a side-by-side view.
- Your agency-level Dedicated Knit Researcher reviews Knit’s outputs for clarity, accuracy and resonance, at every step of the research process within 24 hrs of completion.
How it works:
- Build your Research Plan: Give Knit your research objectives, use case, and audience criteria and get an editable draft of your quant + qual questionnaire in minutes.
- Guide Knit’s AI for Analysis: Review your Knit-generated Analysis Plan prepared to point out key cohorts, desired cuts by question, and guide key questions you’d like Knit to answer through analysis.
- Field your Study: Send the survey link to your already-built panel or customer list, or let us find respondents for you from our extensive list of global panel partners.
- Review your Topline Report: Review key insights uncovered by Knit across both quant & qual data, dive deeper and drill down to explore for yourself, or ask Knit to answer any follow up questions you may have.
- Share Insights with Ease: Present directly through Knit to answer immediate follow ups, or export your key insights into Powerpoint to customize and edit your presentation with ease, and help bring insights to life through the Voice of the Customer with our No-Code Showreel Editor.
Of course this is all just a taste of what’s new in Knit. And to be honest, you need to see it to believe the magic that it’s already driving for brands like Mars Wrigley, ESPN, T-Mobile and more.
So what’re you waiting for. Book your Knit demo asap.
