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NEW: “Report-Ready Insights” for quant + qual – guided by Knit’s new Researcher-Driven AI release.

Researcher-Driven AI: The Next Iteration of AI in Market Research

Oct 2, 2024 | Featured, Quant and Qual Analysis, Voice of Consumer Insights

In the most apparent news of the day: The market research industry is undergoing a significant transformation. Over the last decade, we’ve seen a space traditionally owned by agencies and full-service market research firms, blossom into a range of DIY research...

Knit’s Newest Release: “Report-Ready Insights”

Sep 30, 2024 | Featured, Quant and Qual Analysis, Voice of Consumer Insights

AI has seen a boom within the market research space over the last two years. But the resounding feedback we’ve heard is that it’s never truly producing quality outputs that are usable at first pass. We often hear: The AI is “out-of-the-box”:...

Gen Z’s Love for Nostalgia – The Emergence of the Throwback Economy

Nov 16, 2021 | Featured, Gen Z Insights

Gen Z’s Love for Nostalgia The Emergence of the Throwback Economy Nostalgia occurs in our culture in regular cycles. In the 1970s, Americans wistfully dialed their clocks back to the “Happy Days” of the 1950s, donning poodle skirts and catching screenings of...

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Researcher-Driven AI: The Next Iteration of AI in Market Research

Knit’s Newest Release: “Report-Ready Insights”

Gen Z’s Love for Nostalgia – The Emergence of the Throwback Economy

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