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Grow your team’s fanbase within Gen Z

through Gen Z Voice of Consumer Insights

How Knit can help:

You need to grow your fanbase within your Gen Z audience. To do that, you need to build the brand, content and marketing that this generation will love.

Knit provides on-demand access to over 60,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.

The Sports Industry is struggling to engage & retain Gen Z

Gaining and retaining young people is key to future-proofing the NFL.”
Tim Ellis; CMO, NFL

“The challenge isn’t about finding Gen Z. It’s about attracting and keeping their attention.”
Kate Jhaveri; CMO, NBA

“Live game consumption is where we do the worst at bringing the product to the younger audience because we’ve set up a structure over decades that can’t just be unwound in six months.”
Chris Marinak; COO, MLB

Grow your future fanbase, by better understanding the generation that’s creating massive shifts in how your sport is consumed.

Gen Z Panel:

Sports Fans
of the Future

Downloadable Insights Report & Panel Discussion Available Now

The new way to engage & understand Gen Z

What’s setting Knit apart from
other research providers

Direct Access to Gen Z – Your future fans

Knit boasts the largest nationwide panel of Gen Z (60k consumers) enabling brands to conduct studies that are hyper-targeted to specific regions, attributes and demographics.

Quant + Qual Data, for the "What" + "Why"

Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, teams can supplement a baseline understanding of their Gen Z fanbase with deep, qualitative insights into their target audience.

Quick turnaround for agile innovation

Knit’s highly-responsive, on-demand panel enables teams to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months, while our analytics solutions help gather actionable insights instantaneously.

Research guiding the acquisition of

a younger Gen Z fanbase

How you can use Knit to ensure
your team’s fandom grows

Campaign Ideation & Strategy

Gather industry and market-wide data to uncover key insights driving campaign direction and “big ideas” that better resonate with your Gen Z audience.

Concept Test Marketing Content & Creative

Run head-to-head testing of marketing concepts while gathering the crucial “why” behind Gen Z consumer preferences, so you can keep their attention long-term.

Campaign & Brand Measurement

Establish a baseline understanding of your team’s perceptions within Gen Z while monitoring change and understand if your brand-building activities are effective over time.

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.

Have a burning question about Gen Z?

Schedule a Demo to see how Knit can help

Trusted Partner of 50+ Leading Brands

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