The Sports Industry is struggling to engage & retain Gen Z
“Gaining and retaining young people is key to future-proofing the NFL.”
Tim Ellis; CMO, NFL
“The challenge isn’t about finding Gen Z. It’s about attracting and keeping their attention.”
Kate Jhaveri; CMO, NBA
“Live game consumption is where we do the worst at bringing the product to the younger audience because we’ve set up a structure over decades that can’t just be unwound in six months.”
Chris Marinak; COO, MLB
Grow your future fanbase, by better understanding the generation that’s creating massive shifts in how your sport is consumed.
Gen Z Panel:
of the Future
Downloadable Insights Report & Panel Discussion Available Now
Have a burning question about Gen Z?
Schedule a Demo to see how Knit can help