Goal Fulfilled in under 2 Weeks
Within 2 weeks of the survey launch, the Knit user network fulfilled the full response target determined by the initial SOW, driving over 100 real in-home videos by Gen Z college students and over 200 total survey responses.
Acknowledging the study and insights provided as a huge success, the grocery retailer team used its findings to guide Gen Z marketing and digital product decisions.
Further research done by PurPics, uncovered key Gen Z consumer behaviors accelerated by the pandemic: 1) an increase in Gen Z’s propensity to cook from home and stockpile on grains & pastas, fruits and frozen meats 2) an unexpectedly low frequency of grocery delivery and takeout in the early days of the pandemic 3) a shift towards meat-alternatives, vegan and vegetarian diets and low-calorie beverage options post-pandemic.
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