Traditional Sports Broadcasting is struggling
to capture & engage Gen Z
“Gen Z will tell you time is very valuable. They don’t see the value in sitting and watching something for three hours, whether that’s a baseball game, the Super Bowl, or the Oscars.”
Mark Beal; Professor, Rutgers
“Live game consumption is where we do the worst at bringing the product to the younger audience because we’ve set up a structure over decades that can’t just be unwound in six months.”
Chris Marinak; COO, MLB
“The challenge isn’t about finding Gen Z. It’s about attracting and keeping their attention.”
Kate Jhaveri; CMO, NBA
Grow your viewership, by better understanding the generation that’s creating massive shifts in how sports are being consumed.
Gen Z Panel:
of the Future
Downloadable Insights Report & Panel Discussion Available Now
Have a burning question about Gen Z?
Schedule a Demo to see how Knit can help