Qual360 2024 Recording
How Truth Initiative is using Qual-at-Scale
How Truth Initiative is using Qual-at-Scale
to humanize the Cessation Journey
Sarah Freeark, Director of Brand Marketing at Truth Initiative, sits down with Knit Founder and CEO Aneesh Dhawan to detail how Knit’s AI-powered Qual-at-Scale Platform is helping humanize real quitters´ experiences in Truth Intiaitive’s campaign and solutions. Sarah and Aneesh dive into how the Knit platform is allowing Truth to navigate sensitivity through the voice of the consumer, all at scale through Knit’s AI-Powered Solution.
Watch the full Presentation & Panel:
Panelists & Speakers
Sarah Freeark
Sarah Freeark currently serves as Director, Brand Marketing for Truth Initiative. Over the last few years, Sarah has lead the development and launch of multiple national initiatives for the truth® campaign, the youth smoking, vaping and nicotine prevention and education campaign from Truth Initiative, including the 2023 Grand Effie-winning campaigns Depression Stick ® and Breath of Stress Air™ and most recently Toxic Therapy from Your Vape. Sarah started her 16-year career in advertising and brand marketing in Los Angeles with stretches at Deutsch LA and BuzzFeed before moving to Washington, DC and applying her skills to non-profits including Planned Parenthood Federation of America and Truth Initiative. Sarah lives just outside DC and spends her free time exploring everything from new restaurants to hiking trails in the area with her husband and two dogs.
Aneesh Dhawan
Aneesh Dhawan is the CEO and founder of Knit, the AI-powered qual-at-scale platform. At the age of 16, Aneesh launched his first company, a cause-marketing agency called Feed A Friend. Two years later he started his current venture, Knit, the platform helping brands like Adobe, JBL, NASCAR and more get a quicker and more holistic understanding of their target audience through the power of video and AI. Aneesh has grown the company from a dorm-room project to an industry-leading, technology company with over $5M in venture funding and a team of 25.
