Build & grow better lending solutions for
Gen Z

through Knit’s Voice of Consumer Insights

How Knit can help:

The student loan landscape is getting more and more competitive. To keep up, you need real customer insights to win on V1 of every product and marketing launch.

Knit provides on-demand access to over 60,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.

Understanding Gen Z has never been more important or urgent

With more and more competition and a dwindling window for this generation, your opportunity to capitalize is shortening. Capture them while you still can.

Create the products and marketing campaigns to win Gen Z, by understanding the generation that’s driving digital growth in your industry.

Schedule a Demo

The new way to engage & understand Gen Z

What’s setting Knit apart from
other research providers

Access to high LTV, Gen Z consumers

Knit boasts the largest nationwide panel of Gen Z enabling brands to conduct studies that are hyper-targeted to specific regions, attributes and demographics.

Qualitative Data with Rich context & applications

Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, brands can supplement a baseline understanding of their Gen Z consumer with deep, qualitative insights into their target audience.

Quick turnaround for agile innovation

Knit’s highly-responsive, on-demand panel enables brands to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months.

How can you use Knit?

Knit empowers brands to successfully drive digital innovation by gathering crucial consumer feedback through our Gen Z Insights Platform and Agile Video Feedback Solutions. We ensure your product & marketing experiences meet expectations at every stage, from strategy & concept testing to go-to-market, for the generation of the future.

Product & Brand Strategy

Build a baseline understanding on Gen Z behaviors to drive your marketing and
business strategy.

Example Use Case:
Understand Gen Z’s biggest consideration factors when choosing student loan providers

Concept Validation

Run a desirability test with Gen Z to get real-time feedback about your newest concept or idea.

Example Use Case:
Gen Z’s appetite for a new monthly installment options for their student loans

Go-to-Market Execution

Pit GTM concepts & creative against one another and get data on which channels to launch on

Example Use Case:
Partnering with Tik Tok Influencers vs Musical Artist

Brand Perception

Hear directly from your Gen Z audience on their thoughts about your brand and benchmark against competitors

Example Use Case:
Understand the impact of your marketing & product efforts

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.