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Understand the next generation of bettors

through Gen Z Voice of Consumer Insights

How Knit can help:

The future of betting is tied directly to the generation driving its growth – Gen Z . To survive the changing betting landscape, you need to build the products and experiences that this generation will love.

Knit provides on-demand access to over 60,000 Gen Z consumers ready to provide crucial feedback on all your marketing, product and content decisions.

By age, the 18-24 cohort bet on sports the most

“The way people consume sports is going to fundamentally change in the next five to 10 years and we want to be at the forefront of that.” ~ Matthew W. King; FanDuel CEO

Grow your product adoption, by better understanding the generation that’s creating massive shifts in the sports betting space.

The new way to engage & understand Gen Z

What’s setting Knit apart from
other research providers

Direct Access to Gen Z – Your future fans

Knit boasts the largest nationwide panel of Gen Z (60k consumers) enabling brands to conduct studies that are hyper-targeted to specific regions, attributes and demographics.

Quant + Qual Data, for the "What" + "Why"

Through a combination of quantitative surveys and qualitative tools like Knit’s Video Feedback Response solution and Focus Group Panels, brands can supplement a baseline understanding of their Gen Z audience with deep, qualitative insights into their target users.

Quick turnaround for agile innovation

Knit’s highly-responsive, on-demand panel enables teams to conduct studies quickly to get the qual and quant data needed to answer their questions in minutes instead of months, while our analytics solutions help gather actionable insights instantaneously.

Research guiding the acquisition of

a younger Gen Z fanbase

How you can use Knit to ensure
your team’s fandom grows

Product Ideation & Strategy

Gather industry and market-wide data to uncover key insights driving product direction and “big ideas” that better resonate with your Gen Z audience.

Concept Test Product & Marketing Executions

Run head-to-head testing of product or marketing concepts while gathering the crucial “why” behind Gen Z consumer preferences, so you can keep their attention long-term.

Campaign & Brand Measurement

Establish a baseline understanding of your brand’s perceptions within Gen Z while monitoring change and understand if your brand-building activities are effective over time.

Case Studies

Take a look into the success our brand partners are having through the Knit Gen Z Insights Platform. From concept testing to market research, our partners are guiding more customer-centric decisions through Knit.

Have a burning question about Gen Z?

Schedule a Demo to see how Knit can help

Trusted Partner of 50+ Leading Brands

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